Bing Ads Web Conversions

Bing Ads Features

The Ours Bing Ads Web conversions destination allows you to track conversions to Bing Ads for Conversion Goals of the Event and Destination URL type.

Unlike our Bing Ads Offline Conversion Destination, this destination proxies conversion requests through to Bings UET script in order to track "web" based conversions in a more privacy focused manner.

Configuring Bing Ads

To configure this destination, add the "Bing Ads" destination to your Ours account.

You will then copy/paste in your Bing Ads UET Pixel ID. You do not need to authenticate with Bing.

Tracking Events

Bing Ads does not follow a similar "Event Name" centric tracking system that majority of ad vendors follow.

For each allowed event inside of Ours, you will need to ensure that the "Custom Event Parameters" or "Destination URL" parameters are configured correctly in Bing.

Event Conversion Type Tracking

For example, if your Ours event name is "Bing Ads Test", in the Bing Conversion Goals dashboard, you'll need to make sure the "Action" is set to "Bing Ads Test". The Bing Goal Name and Goal Category do not matters if they match ours.

**Example where we remap the event name to VeryQuali and put this information in Bing's "Action" setting **

Destination URL Conversion Type Tracking

For Destination URL events, you'll want to select "pageLoad" in Ours as the Event Type. And then, you'll want to make sure the URL you trigger the event to Ours on matches the settings you have saved in your Bing Dashboard.

In general, you will frequently be creating a custom mapping for each event you are dispatching to Bing.

User Properties

The Ours web tracking script automatically captures Bing Click IDs (msclkid).

Bing Ads optionally accepts a hashed email and hashed phone number. You can map these if you wish inside of Ours.

When It Dispatches

Our Bing Ads UET destination dispatches events regardless of if we have a msclkid, email, or phone.

Note: This is different than the Bing Ads Offline Conversion destination. Offline conversions requires a msclkid or other personal identifier to have a valid request.