X Ads Conversion API (Capi)

X Ads Features

The Ours X Ads feature enables you to track conversions and other key events through a HIPAA-compliant, server-to-server Conversion API, ensuring that sensitive client data remains private. By routing all events through our servers, Ours prevents X from directly accessing clients' browsers, IP addresses, or other PII and PHI.

Ours automatically captures X click ids from the URL query string and saves them for dispatching future events.

This setup gives you the ability to optimize your X Ads campaigns with accurate, privacy-safe data, while remaining compliant with strict healthcare and privacy regulations. With Ours, you can confidently use X Ads without compromising on data protection or client confidentiality.