Overview

Welcome to Ours! The Ours platform is designed to be simple, straightforward, and secure (including a signed BAA) so you can get your ads and tracking up and running in minutes.

What is Ours?

Ours is a privacy-forward platform that helps you track and manage user data securely while ensuring compliance with regulations like HIPAA. Acting as a layer between you and third-party platforms (e.g., Meta, Google), Ours enables you to:

• Capture user events such as page views, form submissions, and conversions.
• Automatically track key data like last-touch attribution and UTM parameters.
• Securely send data to your configured destinations, with options to redact or hash sensitive information.

How We Track Last-Touch Data

Ours tracks last-touch attribution by storing the latest click identifier (e.g., gclid for Google Ads or fbclid for Facebook Ads) for each visitor. When the visitor performs an action, the platform uses the most recent click ID to associate the event with the appropriate ad platform. This ensures accurate attribution for your campaigns.

By using Ours, you can simplify your data workflows while maintaining full control over what data is shared and how it is handled.

Requirements

To start using Ours, you will need to:

1. Have a signed MSA and BAA (if applicable) with Ours (reach out to [email protected]).
2. Be able to install Ours Privacy onto your site (see Installation).
3. Provide access to third-party destination accounts
4. Track custom events (as desired) on your site

Create an Account

To get started, sign up at app.oursprivacy.com.

If you receive an error message saying that organization creation is not enabled for your user, please reach out to your account manager to enable permissions.