Web Analytics Overview

Ours Privacy Web Analytics provides HIPAA-compliant website analytics with real-time monitoring, traffic source attribution, page performance, geographic and device breakdowns, and CSV/PDF export.

Ours Privacy Web Analytics gives you a complete view of your website traffic: visitors, sessions, pageviews, traffic sources, and audience breakdowns. All data can be collected using first-party cookies with no third-party cookies required. With a custom domain, every request stays fully first-party.

Web Analytics is available on the Analytics Suite. Contact your account representative to add it to your plan.

New here? Web Analytics turns on with a single SDK option. See Set Up Web Analytics to start collecting data.

Tracking a healthcare practice? Send the Standard Healthcare Events schema and your conversions, funnels, and revenue reports recognize events like appointment_booked and appointment_completed with no extra setup.

Why Ours Privacy Web Analytics

HIPAA-compliant by default. No separate BAA or compliance add-on required.
No third-party cookies. With a custom domain, visitor tracking uses first-party cookies only.
Real-time and historical views. Switch between a live view of current activity and historical analysis across any date range.
Traffic source attribution. See where visitors come from: referrers, UTM parameters, and campaigns. First-touch attribution at the session level.
Export-ready. Download your data as CSV files (one per dimension) or export a full PDF snapshot of the dashboard.
Session-level and pageview-level insights. Understand both the full visitor journey (sessions, bounce rate, duration) and individual page performance (views, time on page, exit rate).

Key Features

Set Up Web Analytics: enable tracking with a single SDK option and verify data is flowing.
Sources & Campaigns: see where traffic comes from and scope the dashboard to one web source, the way you'd use a GA4 property.
Pages & Content: analyze top, entry, and exit pages, then drill into session replays.
Filtering & Exporting Data: narrow to a segment and download CSV or PDF.
Bots & Traffic Quality: keep automated traffic out of your reports.
Conversions & Funnels: measure what visitors actually complete.
Metrics Glossary: how every metric is defined and calculated.

Dashboard Layout

The web analytics dashboard is a single page with a sticky toolbar at the top and five content sections below. The toolbar stays visible as you scroll and holds the live visitor count, your active filters, the Filter button, the date range and granularity pickers, and the export menu.

The Web Analytics dashboard for Ours Health with the toolbar, six headline metrics showing change from the previous period, a daily visitors chart from September 22 to October 21, 2026, and the United States visitor map with Illinois shaded darkest, followed by Indiana, Wisconsin, and Missouri

The five sections are:

Overview: headline metrics and time-series chart
Sources: where your traffic comes from
Pages: which pages visitors view, enter on, and exit from
Locations: visitor geography by country, region, and city
Devices: device type, browser, and operating system breakdowns

The visitor map sits between the overview chart and the breakdown cards.

Each breakdown card shows its top six results and the share of traffic behind each one. Click View details on any card to open a full paginated view with sorting, search, and CSV export.

The Top Sources, Pages, Top Locations, and Devices cards, each listing six rows with visitor or pageview counts and share of traffic, such as google.com at 16.8k visitors and /find-a-doctor at 21.9k pageviews

Overview

The overview section shows six headline metrics with a time-series chart.

Metrics displayed:

Unique Visitors: distinct visitor count for the selected period
Total Visits: number of sessions (a new session starts after 30 minutes of inactivity)
Pageviews: total page view events, including repeat views
Views per Visit: average number of pages viewed per session
Bounce Rate: percentage of sessions where the visitor viewed only one page
Visit Duration: typical session length, measured as the median across all sessions

Click any metric to highlight it on the time-series chart. Use the granularity picker next to the date range to switch between Hourly, Daily, Weekly, and Monthly points. Hourly supports ranges of up to 14 or 92 days, depending on your account.

Previous period comparison. The dashboard compares each metric to the equivalent previous period. If you select the last 7 days, the comparison shows the 7 days before that. Percentage changes appear alongside each metric.

For detailed definitions and calculation methodology, see the Metrics Glossary.

Visitor Map

The visitor map shows United States traffic by state. Each state is shaded from light to dark relative to the state with the most visitors, so your top state is darkest and states with a small share are lightest. The legend under the map runs from Less to More. States with no visitors are gray. Hover a state to see its visitor count.

Click a state to see its cities. The map zooms to that state and draws a bubble for each city, sized by visitors. Hover a bubble to see the city's visitor count, or click it to keep the details open. The header shows where you are, for example United States > Illinois. Select Back to states to return to the national view.

The Visitor map zoomed to Illinois after selecting it, with the United States > Illinois breadcrumb and a Back to states button in the header, and city bubbles sized by visitors, the largest over Chicago and smaller ones at Rockford, Peoria, Springfield, and Champaign

The map uses the dashboard's active date range, web source, filters, and bot setting. Selecting a state changes only the map. It does not add a location filter or change the other dashboard sections.

Sources

The sources section shows where your traffic comes from across six dimensions: referrer, source, medium, campaign, content, and term. Each shows visitor count, bounce rate, and visit duration. You can also scope the entire dashboard to a single web source, the way you'd switch GA4 properties.

See Sources & Campaigns for attribution detail, the full dimension reference, and scoping by source.

Pages

The pages section has three view modes: Top Pages, Entry Pages, and Exit Pages. Each answers a different question about how your content performs. From any page you can open its full metrics, search all pages, and jump into session replays.

See Pages & Content for the full walkthrough.

Locations

The locations section shows where your visitors are. Switch between three dimensions:

Country: visitor count by country
Region: visitor count by state or region
City: visitor count by city

Each row shows the location name, visitor count, and percentage of total traffic. Click View Details for the full list.

Within Ours Privacy, Web Analytics supports location-based reporting and filtering by country, region or state, and city. Use these dimensions to analyze a geographically scoped audience, then export the same country, region, and city reporting in CSV files.

This geographic detail stays in Web Analytics. ZIP or postal code is not a Web Analytics dimension or export, and city-level Web Analytics data is not automatically sent to GA4. Postal code captured in request context may support a destination-specific mapping, but does not add ZIP reporting to Web Analytics.

Devices

The devices section shows what technology your visitors use. Switch between three dimensions:

Device: desktop, mobile, or tablet
Browser: Chrome, Safari, Firefox, Edge, and others
OS: operating system (iOS, Windows, macOS, Android, Linux, etc.)

Each row shows the dimension value, visitor count, and percentage of total traffic. Use this data to prioritize testing and optimization for your most common visitor configurations.

Realtime Mode

The left side of the toolbar shows how many visitors were active in the last 30 minutes. Click that count to switch from historical analysis to a live view of current activity. The count is hidden while filters are applied, and it includes bot traffic.

In realtime mode:

The dashboard shows data from the last 30 minutes only
The time-series chart updates every few seconds
The dashboard hides session-dependent metrics (views per visit, bounce rate, visit duration) because sessions are still in progress
The date range and granularity pickers are replaced by a Realtime button

Click the Realtime button to return to historical mode with your previous date range restored.

Date Range and Period Comparison

Use the date range picker in the toolbar to select your analysis window.

Preset ranges include common options like Today, Last 7 Days, Last 30 Days, Month to Date, and Last 12 Months.

Custom range lets you select any start and end date.

The dashboard compares your selected range to the equivalent previous period. For example, if you select April 1-7, the comparison period is March 25-31. Percentage changes appear next to each metric in the overview section.

Works With the Rest of Your Analytics

Web Analytics is one view into the same visitor data the rest of the platform uses, so you can drill from a number into the behavior behind it:

Session Replay: watch individual visits to a page
Heatmaps: see where visitors click and scroll
Bots & Traffic Quality: confirm your numbers reflect real people
Conversions & Funnels: measure what visitors complete

Frequently Asked Questions

How fresh is the data?

Realtime mode refreshes every few seconds. In historical mode, new events usually appear within 15 to 25 minutes, as noted under the page title.

Does Web Analytics use third-party cookies?

No. Visitor tracking uses first-party cookies only, and with a custom domain every request is served from your own subdomain.

Can I track more than one site?

Yes. Each site or app can be its own source, and you can scope the dashboard to one at a time. See Sources & Campaigns.

Is it HIPAA-compliant?

Web Analytics is built for HIPAA-regulated workflows and only collects events from consenting visitors. No separate BAA or compliance add-on is required.

Next Steps

Set Up Web Analytics: enable tracking and verify data is flowing
Sources & Campaigns: where traffic comes from and how to scope by source
Pages & Content: top, entry, and exit page performance
Filtering & Exporting Data: narrow your view with filters and download your data
Metrics Glossary: detailed definitions and calculation methodology for every metric

Need Help?

Reach out to support@oursprivacy.com if you have questions about web analytics or need help interpreting your data.