Heatmaps Overview

See where users click and scroll on your site with click heatmaps, scroll depth maps, and overlays that highlight repeated or non-responsive clicks.

Heatmaps

Heatmaps show you where users click and how far they scroll on every page of your site. Click any hotspot to drill down into the individual session replays behind it.


Click Heatmaps

Click heatmaps visualize where users click or tap. High-traffic areas appear as warm colors (red/orange) and low-traffic areas appear as cool colors (blue). Use them to see which buttons and links get the most attention, and whether users are clicking where you expect.

Scroll Depth

Scroll depth shows how far down the page users scroll before leaving. The visualization fades from warm (most users reached this depth) to cold (drop-off point). Use it to check whether important content or CTAs are placed below where most users stop reading.

Rage Clicks

Rage click overlays highlight bursts of repeated clicks in the same area over a short period. These appear as pulsing red indicators on the heatmap. Use them to spot places where visitors may expect a faster response, clearer feedback, or a different interaction pattern.

Dead Clicks

Dead click overlays highlight clicks that did not lead to an obvious on-page response. These appear as grey indicators on the heatmap. Use them as a starting point to review confusing layouts, unclear affordances, or elements that may not be responding the way visitors expect.


Filtering

The heatmap detail page supports filtering by:

  • Device type — desktop, tablet, or mobile
  • Date range — custom range up to 60 days
  • Country and region — filter by visitor geography
  • Browser — filter by browser name (Chrome, Safari, etc.)

All overlay layers (clicks, scroll depth, rage clicks, dead clicks) update together when you change filters.

Hotspot Drilldown

Click any area on the heatmap to see the sessions that clicked there. Each session links directly to the replay viewer so you can watch exactly what happened.

Note: Rage click and dead click overlays are best used alongside session replays. They are intended to help you investigate potentially frustrating interactions, not to prove intent on their own.

CSV Export

Export heatmap data from the detail page as a CSV file. The export reflects your current filter selections.


Privacy

  • No element text is captured — element identification uses tag name, role, and position only
  • All data flows through your first-party domain, not a third-party service
  • HIPAA-compliant by default
  • Optionally label elements with data-heatmap-id for better identification without exposing content

Need Help?

Contact us at support@oursprivacy.com with any questions about heatmaps.

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