Filtering & Exporting Data

Use filters to narrow your analytics view to a specific segment of traffic, then export the results as CSV or PDF.

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Filtering Your Data

Filters let you focus on a specific slice of your traffic. For example, mobile visitors from a particular campaign, or sessions that landed on a specific page.

Adding a Filter

There are two ways to add a filter:

• Click a row in any breakdown table or detail drawer. This sets that dimension's filter to the single value you clicked.
• Use the Filters & segments panel. Click Filter in the toolbar, then Add filter. Select a dimension, choose an operator (is, is not, contains, or excludes), pick one or more values, and click Apply filters. You can type a value that isn't in the suggestions: useful for long-tail URLs, referrers, and campaigns.

Available Filter Dimensions

Operators and multiple values

Each dimension filter has an operator and one or more values:

• is keeps traffic that exactly matches any of the selected values.
• is not excludes traffic that exactly matches any of the selected values.
• contains keeps traffic where the dimension includes any of your values as a substring. For example, Referrer contains newsletter matches newsletter.example.com and mail.example.org/newsletter alike.
• excludes removes traffic where the dimension includes any of your values as a substring (the negation of contains).

Within a single dimension, multiple values combine with OR: Source is google or facebook matches traffic from either. Across dimensions, filters combine with AND: add Device is mobile to the example and the dashboard shows mobile visitors whose source is google or facebook.

To add a second value, open the filter bar, click the dimension, and select another value (or type one and press Enter). To exclude instead of include, switch the operator to is not or excludes.

is not works the same way across multiple values: Source is not google or facebook excludes both and shows traffic from every other source. And operators combine across dimensions, so Country is US together with Device is not Desktop shows United States traffic from phones and tablets only.

A few notes on contains and excludes:

• Page, Entry Page, and Exit Page match the URL path only, not the host or query string. Page contains /blog matches /blog and /blog/post-1, but not ?ref=blog.
• For these page dimensions, contains and excludes are evaluated at the session level: Page contains /blog keeps sessions that visited a page whose path contains /blog, and Page excludes /blog keeps sessions that never visited such a page. Because of this, excludes for a page filter is not a strict row-by-row opposite of contains; it mirrors how is and is not already behave for pages.
• Matching is case-insensitive for standard (ASCII) text such as URLs, sources, and hosts. Values containing non-ASCII or accented characters may not match case-insensitively, so enter those exactly as they appear.

The Filters & segments panel also has two controls that aren't tied to a single dimension:

• Web Source: scope the whole dashboard to one site or app. See Scope to a Single Web Source.
• Bot filtering: shown in the panel header and enabled by default, it keeps automated traffic out of every metric. See Bots & Traffic Quality.

Managing Filters

Active filters appear as pills in the toolbar. Each pill shows the dimension, the operator, and the selected values. For example: Campaign is fall-flu-clinic or Device is Mobile or Tablet.

• Edit a filter by clicking its pill to reopen the Filters & segments panel
• Remove a single filter by clicking the X on its pill
• Clear all filters from the ⋯ menu next to the pills, or with Clear all in the Filters & segments panel

Filters apply across all dashboard sections at once. When you add a filter, the overview metrics, sources, pages, locations, and devices all update to reflect the filtered data.

Your active filters are also stored in the dashboard URL, so you can bookmark or share a link to return to the exact same view.

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Saved Segments

When you find a filter combination you return to often, such as mobile visitors from a paid campaign, you can save it as a named segment instead of rebuilding it each time.

• Save the current view. Open the ⋯ menu next to your filter pills, click Save segment, and give it a name. The segment captures your web source and dimension filters. The date range and bot filtering setting are independent of the segment, so you pick them separately each time.
• Recall it in one click. Saved segments are listed on the Segments tab of the Filters & segments panel. Selecting one reapplies its filters instantly.
• Shared across your account. Segments are saved to your account, so your team works from the same definitions.

Saving a segment requires Web Analytics write access. Saved segments turn recurring reporting into a single click: open the dashboard, pick the segment, and every section reflects that audience.

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Detail Drawers

Click View Details on any dashboard section to open a detail drawer with the complete dataset.

Detail drawers include:

• Full paginated table showing all results, not just the top rows
• Column sorting: click any column header to sort ascending or descending
• Text search: type to filter rows by name or value
• Row click to filter: click any row to apply it as a dashboard filter and close the drawer

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Exporting Data

Click the download button at the right end of the toolbar, then choose Export CSV Data or Export PDF Report.

CSV Export

CSV export generates one file per dimension and view mode. All files are bundled into a single zip archive.

Included files:

The zip file is named web-analytics-{from}-to-{to}.zip based on your selected date range. If you have filters applied, the exported data reflects those filters.

PDF Export

PDF export generates a snapshot of the full dashboard as it appears, including any active filters. The PDF includes the overview metrics, time-series chart, and all breakdown sections.

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Common Use Cases

• Report on one campaign. Filter by Campaign, then export the PDF as a self-contained snapshot for stakeholders.
• Isolate mobile traffic from a paid channel. Combine Device: Mobile with Medium: cpc to see how that exact segment behaves across every section.
• Hand off raw numbers. Export CSV to get one file per dimension, filtered to your current view, for analysis in a spreadsheet or warehouse.
• Compare two segments. Apply a filter and export, clear it and apply another, then compare the two exports side by side.

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FAQ

Can I apply two values for the same dimension?

Yes. Select multiple values for a dimension and they combine with OR: Source is google or facebook matches traffic from either. Use the is not operator to exclude values instead. Different dimensions still combine with AND.

Does the export reflect my filters?

Yes. Both CSV and PDF exports reflect whatever filters are active when you export.

How do I save a view to come back to?

Save it as a named segment and recall it from the dropdown in one click. For a quick one-off, the dashboard URL also stores your active filters, so bookmarking or sharing the link returns you to the same view.

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Next Steps

• Web Analytics Overview: return to the full feature walkthrough
• Metrics Glossary: definitions and calculation methodology for every metric

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Need Help?

Reach out to support@oursprivacy.com if you have questions about filtering or exporting your analytics data.