Attribution

Measure how your visitors convert and how much revenue your campaigns drive.

Tools

Audience Performance

Segment visitors by their session activity, then measure how that audience converted on a specific event and the revenue it drove. Audience Performance gives you conversion rates, revenue metrics, and a source/medium/campaign breakdown for any audience you define.

Channel Performance

Track ad spend across your paid channels and measure ROAS against conversion events. Connect Meta Ads and Google Ads data to see cost-per-conversion and return on ad spend alongside your first-party event data.