Tracking with Google Tag Manager

This page details installation via Google Tag Manager for users who have an existing GTM setup. For other installation methods, see our main Installation Guide.

Quick Setup

1. Download the GTM Template
   Ours GTM Template → Upload the template in GTM under Templates → Tag Templates → New

2. Create an "Install" Tag
   Create a new Tag in GTM with the following specifications:

   • Tag Type: Ours Privacy (from template)
   • Action: Install
   • Token: paste the Project Token from Ours Privacy
   • Trigger: Initialization - All Pages

3. Create Tracking or Identify Tags

   • Action: Track or Identify
   • Event Name: your custom name (e.g. Appointment Booked)
   • Trigger: based on user interaction (e.g. Form Submission)

4. Allowlist Events in the Ours platform
   After you preview your site and verify tag firing, log into the Ours platform Go to Recent Events → Destinations → Allowed Events List Add the exact event names that you configured in GTM.

How It Works

• GTM loads the Ours template
• Each event fires securely to Ours servers
• Ours captures UTM/referrer/Click ID (e.g. gclid) automatically with each event
• Events are forwarded to your configured destinations

Advanced Configuration

Proxying for Enhanced Privacy

For enhanced privacy, consider using the Ours Privacy Tag Manager which proxies all tracking through Ours infrastructure by default—no additional configuration needed. See Custom Domains for more details on proxying.

Overriding Default Properties

If you store data like gclid, UTM parameters, or user IDs in GTM variables, you can override what Ours auto-detects by passing them as overrides.

This ensures the values you provide take priority.

Identifying Users Without Events

You can use the Identify action alone to attach properties (like user ID or plan) without tracking an event.

Manual Event Tracking

You can still use the SDK function in parallel with GTM:

ours('track', 'Custom Event Name');

Final Steps

• Use GTM Preview Mode to verify your tags
• Check the Recent Events tab in the Ours app
• Add required event names to Allowed Events
• Publish your GTM container

Need Help?

Contact support@oursprivacy.com for assistance, or consider migrating to the Ours Privacy Tag Manager for a more integrated experience.