Tracking with Google Tag Manager

This page details installation via Google Tag Manager. For other installation methods, including direct JavaScript SDK integration, please see our main Installation Guide.

The Ours Privacy GTM template is the fastest way for you to get HIPAA-compliant analytics running on your site—no code required. This method allows you to securely track conversions and user events using the Ours Privacy privacy-first infrastructure without directly embedding JavaScript.

Quick Setup (Recommended)

Download the GTM Template
Ours GTM Template → Upload the template in GTM under Templates → Tag Templates → New
Set the Ours Project Token Variable
In GTM, go to Variables → User-Defined Variables → New Choose type: Constant, and paste the Project Token from Ours Privacy
Create an "Install" Tag
- Tag Type: Ours Privacy (from template)
- Action: Install
- Token: use the Constant Variable you created
- Trigger: Initialization - All Pages
Create Tracking or Identify Tags
- Action: Track or Identify
- Event Name: your custom name (e.g. Appointment Booked)
- Token: use the Variable you created
- Trigger: based on user interaction (e.g. Form Submission)
Allowlist Events in the Ours platform
After you preview your site and verify tag firing, log into the Ours platform Go to Recent Events → Destinations → Allowed Events List Add the exact event names that you configured in GTM.

How It Works

GTM loads the Ours template
Each event fires securely to Ours servers
Ours captures UTM/referrer/Click ID (e.g. gclid) automatically with each event
Events are forwarded to your configured destinations

Advanced Configuration

Proxying GTM for Enhanced Privacy

You can serve GTM through your own domain (if you have a custom domain set up) or via the Ours Privacy CDN:

<!-- Replace this -->
<script src="https://www.googletagmanager.com/gtm.js?id=GTM-XXXX"></script>

<!-- With this (only if you have a custom domain set up) -->
<script src="https://yourdomain.com/gtm.js?id=GTM-XXXX"></script>
<!-- OR (recommended for most users) -->
<script src="https://cdn.oursprivacy.com/gtm.js?id=GTM-XXXX"></script>

Note: Only use yourdomain.com if you have configured a custom domain to proxy GTM. Otherwise, you can always use the cdn.oursprivacy.com proxy, which is available to all users.

This reduces third-party tracking exposure and helps with HIPAA compliance.

Overriding Default Properties

If you store data like gclid, UTM parameters, or user IDs in GTM variables, you can override what Ours auto-detects by passing them as overrides.

This ensures the values you provide take priority.

Identifying Users Without Events

You can use the Identify action alone to attach properties (like user ID or plan) without tracking an event.

Manual Event Tracking

You can still use the SDK function in parallel with GTM:

ours('track', 'Custom Event Name');

Final Steps

Use GTM Preview Mode to verify your tags
Check the Recent Events tab in the Ours app
Add required event names to Allowed Events
Publish your GTM container

Data Flow and HIPAA Compliance

All data flows from GTM to Ours Privacy before it is processed or sent to any external service. This ensures you have full control and logging, enabling you to meet HIPAA and privacy compliance requirements.

Need Help?

FAQs

Do I need to install the Web SDK separately?

No. When you use the GTM template, the Ours Privacy SDK is automatically loaded when a tag fires. You do not need to embed any additional script on your site.

Why do I need to allowlist events?

To ensure compliance and prevent unintentional data forwarding, Ours Privacy only sends events to destinations if they are explicitly allowlisted by you. You can do this under Destinations → Allowed Events in the Ours app.