Impact.com

Impact.com is a comprehensive partnership management platform that enables brands to create, manage, and optimize all types of partnerships including affiliates, influencers, commerce content, B2B, and more. With this destination, you can send conversion events to Impact.com for partnership attribution and optimization.

Setup

Before you can send events to Impact.com, you need to create an authentication token in your Impact.com account:

1. Create an Access Token:

   • Navigate to Account Settings > API in your Impact.com dashboard
   • Click Create Access Token
   • Add the API Scope: Conversion > Create conversion

2. Get Your Account SID:

   • Your Account SID can be found in your Impact.com dashboard under Account Settings

3. Get EventTypeID from Impact.com:

   • Request Event Type ID for all events you want to track from Impact.com. This is the same as the Action Tracker ID.

4. Copy Paste the Account SID and Auth Token Into The Ours Privacy Destination:

   • Your Account SID and Auth Token should be placed in the destination settings page.

Required Fields

When sending conversion events to Impact.com, you must include at least the following required fields through the mapping layer:

• Campaign ID (campaign_id): Unique identifier for the campaign (or program) that the conversion is associated with
• Event Type ID (event_type_id): Unique identifier for the event type (or action tracker) that tracked this conversion
• Order ID (order_id): Unique identifier for the order that the conversion is associated with
• Click ID (click_id): The click ID for the conversion
• Event Date (event_date): Time and date when the conversion event actually took place
• Customer ID (customer_id): Unique customer identifier your platform assigns to customer accounts. Do not use personally identifiable data for this field.
• Order Discount (order_discount): The discount applied to the order
• Order Promo Code (order_promo_code): The promo code applied to the order
• Currency Code (order_currency): The currency of the order
• Item Information (ItemQuantity, ItemSKU, ItemCategory, ItemSubTotal): This is the Item Quantity (eg: 1), ItemSKU (eg: SKU1234), ItemCategory (eg: Skin Care), ItemSubTotal (eg: 79.00)
  • Only the Item SKU, Item Category, Item Quantity, and Item Total are required. All other item parameters are optional per Impact documentation.
  • Within the Ours Privacy App, you can either send these items individually, or send the entire items array in each payload.

Additionally, the following can be included:

• IP Address (ip_address): The IP address of the user who converted
• Customer Email (customer_email): A customer email address for the user who converted (Hashed)
• Customer Status (customer_status): A customer status for the user who converted (“New” or “Returning”)
• Attribution Key: Either a Click ID, Customer Profile ID, Order Promo Code, or Unique URL to properly attribute the conversion

For more details on each field, see the tooltips in the UI or refer to the Impact.com API Documentation.

What to Expect

When this integration is available, you'll be able to:

• Send conversion events to Impact.com for partnership attribution
• Track performance across all partnership types
• Optimize your partnership marketing campaigns
• Measure ROI from affiliate and influencer partnerships
• Automate partner onboarding and management processes

Additional Resources

For more detailed information about the Impact.com API and conversion submission, refer to the Impact.com API Documentation.