Impact.com

Impact.com is a comprehensive partnership management platform that enables brands to create, manage, and optimize all types of partnerships including affiliates, influencers, commerce content, B2B, and more. With this destination, you can send conversion events to Impact.com for partnership attribution and optimization.

Setup

Before you can send events to Impact.com, you need to create an authentication token in your Impact.com account:

1. Create an Access Token:

   • Navigate to Account Settings > API in your Impact.com dashboard
   • Click Create Access Token
   • Add the API Scope: Conversion > Create conversion

2. Get Your Account SID:

   • Your Account SID can be found in your Impact.com dashboard under Account Settings

3. Copy Paste the Account SID and Auth Token Into The Ours Privacy Destination:

   • Your Account SID and Auth Token should be placed in the destination settings page.

Required Fields

When sending conversion events to Impact.com, you must include at least the following required fields through the mapping layer:

• Campaign ID (campaign_id): Unique identifier for the campaign (or program) that the conversion is associated with
• Event Type ID (event_type_id): Unique identifier for the event type (or action tracker) that tracked this conversion
• Order ID (order_id): Unique identifier for the order that the conversion is associated with

Additionally, you should include:

• Event Date (event_date): Time and date when the conversion event actually took place
• Attribution Key: Either a Click ID, Customer Profile ID, Order Promo Code, or Unique URL to properly attribute the conversion
• Item Information (ItemQuantity, ItemSKU, ItemCategory, ItemSubTotal): This is the Item Quantity (eg: 1), ItemSKU (eg: SKU1234), ItemCategory (eg: Skin Care), ItemSubTotal (eg: 79.00)
  • Within the Ours Privacy App, you can either send these items individually, or send the entire items array in each payload.

For more details on each field, see the tooltips in the UI or refer to the Impact.com API Documentation.

What to Expect

When this integration is available, you'll be able to:

• Send conversion events to Impact.com for partnership attribution
• Track performance across all partnership types
• Optimize your partnership marketing campaigns
• Measure ROI from affiliate and influencer partnerships
• Automate partner onboarding and management processes

Additional Resources

For more detailed information about the Impact.com API and conversion submission, refer to the Impact.com API Documentation.