Impact.com

Impact.com is a comprehensive partnership management platform that enables brands to create, manage, and optimize all types of partnerships including affiliates, influencers, commerce content, B2B, and more. With this destination, you can send conversion events to Impact.com for partnership attribution and optimization.

Setup

Before you can send events to Impact.com, you need to create an authentication token in your Impact.com account:

1. Create an Access Token:

   • Navigate to Account Settings > API in your Impact.com dashboard
   • Click Create Access Token
   • Add the API Scope: Conversion > Create conversion

2. Get Your Account SID:

   • Your Account SID can be found in your Impact.com dashboard under Account Settings

3. Copy Paste the Account SID and Auth Token Into The Ours Privacy Destination:

   • Your Account SID and Auth Token should be placed in the destination settings page.

Required Fields

When sending conversion events to Impact.com, you must include at least the following required fields through the mapping layer:

• Campaign ID (campaign_id): Unique identifier for the campaign (or program) that the conversion is associated with
• Event Type ID (event_type_id): Unique identifier for the event type (or action tracker) that tracked this conversion
• Order ID (order_id): Unique identifier for the order that the conversion is associated with

Additionally, you should include:

• Event Date (event_date): Time and date when the conversion event actually took place
• Attribution Key: Either a Click ID, Customer Profile ID, Order Promo Code, or Unique URL to properly attribute the conversion

Mapping Fields

When setting up your Impact.com destination, you'll see a list of mapping fields in the UI. Here's what each field means and how to fill them out:

• Campaign ID (required):

  • The unique identifier for the campaign (or program) that the conversion is associated with. Enter the Campaign ID provided by Impact.com.

• Event Type ID (required):

  • The unique identifier for the event type (or action tracker) that tracked this conversion. Enter the Event Type ID from your Impact.com account.

• Order ID (required):

  • The unique identifier for the order that the conversion is associated with. This should be a value from your system that uniquely identifies each order.

• Event Date (recommended):

  • The time and date when the conversion event actually took place, in ISO 8601 format. You can use a variable like {{event.time}} to automatically populate this field.

• Click ID (recommended):

  • The Click ID associated with the conversion. Use a variable like {{visitor.clickid}} if available.

• Customer Profile ID (optional):

  • A unique, non-identifying value for the customer who converted (e.g., a hashed user ID). Use a variable like {{event.visitor_id}} if available.

• Order Promo Code (optional):

  • The promo code used for the order, if applicable.

• Unique URL (optional):

  • The unique URL for a partner or source that referred the conversion, if you use unique domains for partners.

• Call Tracking Phone Number (optional):

  • The phone number the customer called, if using call tracking.

• Customer ID (optional):

  • Another unique identifier for the customer, if needed.

• IP Address (optional):

  • The IP address of the customer who converted. You can use a variable like {{visitor.ip}}.

• Customer Post Code (optional):

  • The postal code of the customer.

• Currency Code (optional):

  • The currency code for the transaction (e.g., USD).

• Amount (optional):

  • The amount of the conversion.

• User Agent (optional):

  • The user agent string of the customer's browser or device. You can use a variable like {{visitor.user_agent}}.

You can use variables (like {{visitor.clickid}} or {{event.time}}) to automatically map data from your events to these fields. Required fields must be filled out for each conversion event to be accepted by Impact.com.

For more details on each field, see the tooltips in the UI or refer to the Impact.com API Documentation.

What to Expect

When this integration is available, you'll be able to:

• Send conversion events to Impact.com for partnership attribution
• Track performance across all partnership types
• Optimize your partnership marketing campaigns
• Measure ROI from affiliate and influencer partnerships
• Automate partner onboarding and management processes

Additional Resources

For more detailed information about the Impact.com API and conversion submission, refer to the Impact.com API Documentation.