The Trade Desk Integration

Send events to The Trade Desk for advanced programmatic advertising, audience targeting, and cross-channel attribution.

Use this page to send conversion events from Ours Privacy to The Trade Desk for campaign measurement and attribution.

Before you start

Have your Trade Desk advertiser and pixel IDs ready.
Contact your account representative to enable this destination for your account.

Setup

Open Destinations and add The Trade Desk.
Configure your advertiser, pixel, and conversion event mappings. The mapping tooltips explain each field.
Choose your allowed conversion events and publish your changes.

View-through attribution

Use an impression pixel alongside your Trade Desk creatives to capture impression IDs for later conversions. Contact your account representative for the pixel configuration for your advertiser, including any updates to an existing pixel.

Before enabling this, complete The Trade Desk's required paperwork and have its support team enable impression-ID attribution for your pixel.

Turn on Enable Impression IP Attribution to match website conversions to earlier impressions. This requires the conversion's unmodified Client IP and the default Impression ID mapping. If you already capture an impression ID with the conversion, map it to Impression ID.

Verify attribution in The Trade Desk after setup. See DSP view-through conversions for the matching methodology and its limits.

Limited Data Use (LDU)

The Trade Desk supports a user-choice processing option that restricts what it may do with an event. It applies to events from US states where the relevant privacy laws are in effect, and advertisers typically use it for people who have opted out of sale or sharing.

Map the Limited Data Processing field in the destination mapping. It is a boolean: when truthy, the event is sent with limited data processing requested. Map it to the opt-out signal you already collect, such as a consent choice or a Global Privacy Control signal.

You do not set a region. Ours Privacy derives it from the visitor's country and state on the event.

Setting the flag restricts what The Trade Desk may do with the event; it does not stop the event from being sent. To withhold events entirely, use Global Data Governance rules or your consent configuration.

See Limited Data Use for the destinations that support this and how the flag fits your consent setup.

UID2 Offline Conversions

Turn on Enable UID2 Offline Conversions and map Email or Phone to include a UID2 identifier with your conversions. Email takes precedence when both are provided.

Next steps

Need help?

Contact support@oursprivacy.com.

The Trade Desk