Global Data Governance

The Global Data Governance feature provides centralized consent management for controlling event dispatch to destinations. Instead of configuring consent logic individually in each destination, you can create category-based rules that evaluate consent properties and control dispatch across multiple destinations simultaneously.

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Overview

Global Data Governance allows you to:

• Create consent categories (e.g., "Ads", "Analytics", "Marketing") with custom logic rules
• Assign destinations to categories to control which platforms are affected by each rule
• Use the same logic builder as destination mappers to evaluate visitor and event properties
• Set rule priorities to control the order of evaluation
• Centralize consent management instead of configuring individual destination mappers

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How It Works

Global Data Governance operates in the event dispatch flow:

Event → Allow List → Global Data Governance → Destination Mapping → Dispatch

1. Event Processing: Events are first checked against your allow list
2. Consent Evaluation: Global Data Governance evaluates consent rules in priority order
3. Dispatch Control: If an event matches a category's logic (evaluates to TRUE), dispatch is stopped for all destinations assigned to that category
4. Normal Dispatch: Events that don't match any opt-out category logic dispatch normally to all allowed destinations

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Use Cases

Marketing Consent Control

Create an "Ads" category that stops dispatch to Facebook Ads, Google Ads, and TikTok Ads when marketing consent is not granted:

• Category: "Ads"
• Logic: visitor.consent.marketing is falsy
• Destinations: Facebook Ads, Google Ads, TikTok Ads

Analytics Consent Management

Set up an "Analytics" category to control data flow to analytics platforms:

• Category: "Analytics"
• Logic: visitor.consent.analytics is falsy
• Destinations: Google Analytics, Mixpanel, Amplitude

Event-Specific Consent

Use event properties to control dispatch based on consent passed with individual events:

• Category: "Event Marketing"
• Logic: event.consent_marketing is falsy
• Destinations: Marketing automation platforms

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Configuration

Enabling Global Data Governance

1. Navigate to Global Data Governance in your Ours Privacy dashboard
2. Toggle "Enable Data Governance" to activate the feature
3. Begin creating categories and rules

Creating Categories

1. Click "+ Add Category" to create a new consent category
2. Name your category (e.g., "Ads", "Analytics", "Marketing")
3. Set priority using the up/down arrows (lower numbers = higher priority)
4. Configure logic using the logic builder to define when dispatch should be stopped

Logic Builder

Global Data Governance uses the same logic builder as destination mappers. You can evaluate:

• Visitor properties: visitor.consent.marketing, visitor.consent.analytics
• Event properties: event.consent_marketing, event.consent_analytics
• Complex conditions: Multiple properties with AND/OR logic

Important: Write conditions that evaluate to TRUE when you want to STOP dispatch. For example:

• visitor.consent.ads is falsy → Stops dispatch when ads consent is not granted
• event.consent_marketing is falsy → Stops dispatch when marketing consent is not provided

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Rule Priority and Evaluation

Priority System

• Rules are evaluated in priority order (lower numbers first)
• If an event matches multiple categories, the first matching rule takes precedence
• You can reorder priorities using the up/down arrows in the interface

Default Behavior

• Matched events: Stop dispatch to destinations assigned to the matching category
• Unmatched events: Dispatch normally to all allowed destinations
• Unassigned destinations: Always dispatch normally (not affected by Global Data Governance)

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Integration with Consent Management Platforms

Ours Privacy CMP

When using the Ours Privacy Cookie Consent Management Platform, consent properties are automatically populated and available for use in Global Data Governance rules.

Third-Party CMPs

For other consent management platforms, continue passing consent status as event or visitor properties.

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Testing and Debugging

Dispatch Reasons

When events are stopped by Global Data Governance, you can see which rule matched in the dispatch logs. This helps with testing and debugging your consent configuration.

Testing Workflow

1. Configure rules in Global Data Governance
2. Test events with different consent properties
3. Review dispatch logs to verify rules are working correctly
4. Check destination data to confirm events are being stopped appropriately

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Best Practices

Rule Design

• Use clear category names that reflect the type of consent being managed
• Write conditions that evaluate TRUE for opt-out scenarios (when you want to stop dispatch)
• Test thoroughly with different consent combinations before going live

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