Amazon DSP

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that enables advertisers to reach audiences across Amazon's ecosystem and beyond. With this destination, you will be able to send conversion events to Amazon DSP for unified attribution, advanced targeting, and optimization across Amazon's advertising network.

Overview

The Ours integration with Amazon DSP enables you to track conversions and other key events through a secure, server-to-server integration. By routing all events through our servers, we ensure that sensitive data remains protected while accurately tracking your advertising performance.

Amazon DSP provides programmatic advertising capabilities across display, video, and audio channels, allowing for unified attribution and optimization across Amazon's advertising ecosystem and the open internet.

Configuration

Destination Setup

1. Navigate to Destinations in your Ours platform
2. Search for Amazon DSP and add it to your destinations
3. Configure the mapping fields as needed for your use case

Mapping Fields

The Amazon DSP destination provides comprehensive mapping options for various types of event data. Here are a subset of the available fields you can configure:

• Event Name: The name of the conversion event (e.g., "purchase", "signup", "lead")
• Value: The monetary value of the conversion for revenue tracking and ROI measurement
• Currency: The currency code for the conversion value
• Client IP: The IP address of the user for attribution purposes

The mapping configuration from your dashboard contains tooltips that describe and contain more detailed information about each field.

Additional Information

For more information about Amazon DSP and its programmatic advertising solutions, visit the Amazon Advertising website.

Please reach out to [email protected] to enable this destination for your account.