Taboola

Overview

The Ours Privacy Taboola destination enables you to track conversions and other key events through a HIPAA-eligible, server-to-server integration with Taboola's conversion tracking system. By routing all events through our servers, Ours ensures that Taboola scripts and pixels are not directly on your website.

Ours Privacy automatically captures Taboola click IDs from the URL query string and saves them for dispatching future events to Taboola's postback URL.

This setup allows you to optimize your Taboola campaigns with accurate, privacy-safe conversion data while helping maintain compliance with healthcare and privacy regulations.

Setup and Configuration

Taboola Setup Requirements

Before configuring the Ours Taboola destination, you must complete the setup in your Taboola account.

For detailed setup instructions, refer to Taboola's Manual S2S Integration Documentation.

Query Parameter Mapping

Important: Ours Privacy automatically tracks the clid query parameter, not the click_id parameter that Taboola's documentation recommends. When setting up your Taboola campaigns:

In your Taboola campaign tracking URLs, use clid={click_id} instead of click_id={click_id}

Example URL format:

https://yoursite.com/landing-page?utm_source=taboola&utm_medium=referral&clid={click_id}

Configuring Ours Taboola Destination

1. To add a Taboola destination, click on Destinations from your Ours platform
2. Click the Add destination button and select Taboola as the destination type
3. Enter your Taboola configuration as required
4. Configure your allowed events and map them to your Taboola conversion rules
5. Test the integration to ensure conversions are being received by Taboola

Get Started Today

Implement Ours Privacy effortlessly with our simple copy-and-paste installation script. Begin optimizing your Taboola campaigns and tracking conversions without compromising privacy.