Microsoft Advertising Offline Conversions

Open Destinations in app

Use this destination to send offline conversions to Microsoft Advertising. Connect your advertising account, choose the account that owns your conversion goals, and measure outcomes such as calls, appointments, purchases, and CRM-closed deals.

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Before you start

• A Microsoft Advertising account with access to the conversion goals you want to measure.
• The ability to complete the Microsoft sign-in flow with the account type used for that advertising account.
• At least one matching identifier for each conversion, such as a Microsoft Click ID, email address, or phone number.

Setup

1. In Ours Privacy, add the Microsoft Advertising Offline Conversions destination.
2. Select the Microsoft account type that matches the customer account: Personal Account or Work/Company Account.
3. Complete the Microsoft sign-in flow, then select the advertising account that owns your conversion goals.
4. Add the events you want to measure to your Allowed Events. Sync each event to create or confirm its matching offline conversion goal.
5. If Microsoft creates a new conversion goal, wait at least two hours before sending conversions for that goal.
6. Configure your mappings and include at least one matching identifier for each conversion.
7. Publish your changes. Microsoft Advertising reporting can take up to six hours to show new conversions.

Event types

Use this destination for events such as appointments booked, calls completed, qualified leads, purchases, and CRM opportunities won. See the full list in the app when configuring your Allowed Events and mappings.

Migrating from the legacy Bing Ads destination

For new configurations, use this REST destination. If you use the legacy Bing Ads - Upload destination, connect this destination, reconfigure your mappings, confirm conversions arrive, then disable the legacy destination.

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Next steps

• Destinations overview
• Set up event mappings
• Microsoft Advertising CAPI

Need help? Contact support@oursprivacy.com.