Outbrain Destination
Send server-side conversions to Outbrain Amplify to measure how your native campaigns drive purchases, sign-ups, and other outcomes.
Use this page to connect Ours Privacy to Outbrain Amplify. Each conversion you forward is attributed against your Outbrain campaigns, so you can measure how your native ads drive purchases, sign-ups, and other outcomes — and keep that attribution working when the browser pixel can't fire.
Before you start
- An Outbrain Amplify account with access to your campaigns.
- An Event-Based Conversion created in the Outbrain UI for the action you want to track. Note its name exactly — it is case-sensitive.
- Your Outbrain ad URLs set up to pass the click ID. Outbrain appends
?ob_click_id=to your landing-page URL when someone clicks an ad, and the Ours Privacy SDK captures it automatically and remembers it across sessions.
Setup
- In Outbrain, open Conversions and create (or note) an Event-Based Conversion. Copy its name exactly — casing matters.
- Confirm your Outbrain campaign appends the
{{ob_click_id}}macro to your landing-page URLs so the click ID is present when visitors arrive. - In Ours Privacy, add the Outbrain destination.
- Configure your event mappings. Set the Conversion Name to match the Outbrain conversion you created, and optionally map order value, currency, and order ID for revenue reporting.
Event types
Set the Conversion Name for each mapping to match an Event-Based Conversion you defined in Outbrain — for example Purchase, Sign Up, Lead, or Add to Cart. The name is case-sensitive and must match exactly, or Outbrain will not record the conversion. Only Event-Based conversions are supported.
Next steps
Need help? Contact support@oursprivacy.com.
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