TikTok Ads Destination

Send conversion events from Ours Privacy to TikTok Ads through TikTok's Events API.

Events are sent server-to-server, so this destination does not require TikTok's browser pixel code on your website. When you use the Ours Privacy Web SDK, it automatically captures TikTok click IDs from landing URLs to support attribution.

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Before you start

• An Ours Privacy source that is already tracking events.
• A TikTok Ads account with a web pixel created in Events Manager.
• Access to that pixel's settings and permission to generate an Events API access token.

Connect TikTok Ads

1. In TikTok Ads Manager, open Tools > Events and select the web pixel you want to receive conversions.
2. Copy its Pixel ID. In the pixel's Settings, generate an Access Token for Events API.
3. Open Destinations in Ours Privacy, select Add destination, and choose TikTok Ads.
4. Enter the Pixel ID and access token in the destination settings and save.

For help with TikTok's setup, see TikTok's Events API getting-started guide.

Choose which conversions to send

1. In Allowed Events, select or add the events you want to share and assign them to your TikTok Ads destination.
2. In the destination's Mappings tab, match each event to the TikTok event you want to report. For example, you can send an event named Order Completed as Purchase or Account Created as CompleteRegistration.
3. Review the destination's mappings and your data governance rules to confirm what will be shared with TikTok. The dashboard provides descriptions and options for each mapping, including a Content ID field for catalog ads.
4. Publish your changes to activate the configuration.

Use TikTok's standard events for conversions you want to use in campaign optimization. TikTok also supports custom events for reporting and audience creation, but these are not eligible for campaign optimization.

If another integration already sends the same conversions to TikTok, review TikTok's event deduplication guidance before enabling overlapping events.

Verify your setup

1. Open Recent Events, use Send debug events to enable debug capture, and trigger one of your allowed events.
2. Select the event and inspect its TikTok dispatch to confirm the outgoing event name, the data sent, and any reported errors.
3. In TikTok Events Manager, select the same pixel and check its event activity. Review Diagnostics for issues TikTok reports.

Use Debug Mode for this check. Ours Privacy's Test Mode does not deliver events to destinations. See Tracking and Debugging Events for the distinction.

If the event is missing, confirm that it is allowed, assigned to TikTok, and included in your published configuration. Check that your data governance rules permit delivery and that the destination uses the intended pixel's credentials.

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Next Steps

• Choose allowed events.
• Configure data mappings.
• Track and debug events.

Need help? Contact support@oursprivacy.com.