Quora Ads Destination

The Quora Ads destination allows you to send your event data directly to Quora using their Conversion API (CAPI). This server-side integration helps you track conversions and optimize your ad campaigns more accurately.

Getting Started

1. Enable the Quora Ads destination in your dashboard
2. Configure your settings with the required credentials
3. Set up the appropriate event mappings

Prerequisites

Before configuring the Quora Ads destination, you'll need:

• A Quora Ads Account
• Quora Ads API Token
• Quora Ads Account ID

Configuration Settings

How to Get Your Credentials

1. Log in to your Quora Ads Manager
2. Click on "Conversion API" in the top navigation bar
3. Click the "Generate Token" button
4. Copy the generated API token
5. Your Account ID can be found in your Quora Ads account settings

Supported Events

Quora Ads supports the following event types:

• Generic - Track generic conversion events
• AppInstall - Track app installation events
• Purchase - Track purchase events
• GenerateLead - Track lead generation events
• CompleteRegistration - Track registration completion events
• AddPaymentInfo - Track payment information addition events
• AddToCart - Track add to cart events
• AddToWishlist - Track wishlist addition events
• InitiateCheckout - Track checkout initiation events
• Search - Track search events

Data Mapping

Our platform automatically maps your events to the corresponding Quora Ads event types. You can customize these mappings in the destination settings:

1. Navigate to the "Default Mapping" tab to view standard event mappings
2. Use the "Custom Mappings" tab to create specific event transformations
3. Configure source event properties to match Quora's expected parameters

Additional Resources

• Quora Ads Conversion API Documentation
• Conversion API Overview

Best Practices

• Test your integration in a development environment before enabling in production
• Monitor your conversion events in the Quora Ads dashboard
• Ensure your events include all required parameters
• Use server-side tracking for more reliable conversion data

Troubleshooting

If you encounter issues with your Quora Ads integration:

1. Verify your API Token and Account ID are correct
2. Check that your events match the supported event types
3. Ensure all required parameters are included in your events
4. Review the Quora Ads dashboard for any error messages