Tag Manager Overview

The Ours Privacy Tag Manager is a privacy-first, HIPAA-compliant tag management system that lets you deploy and manage tracking tags, scripts, and analytics tools without writing code. It automatically loads and uses the Ours Privacy Web SDK under the hood, giving you a powerful, compliant alternative to traditional tag management solutions.

A tag manager is a tool that lets you track events and user interactions on your website without writing code. Instead of deploying code changes every time you want to track a new event, you can create and trigger events through a visual interface. With Ours Privacy Tag Manager, you get all the power and flexibility of tracking events on demand, plus built-in HIPAA compliance and privacy protections.

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Why Use Ours Privacy Tag Manager?

• No Coding Required: Deploy and manage tracking through an intuitive visual interface—no engineering needed
• HIPAA-Compliant by Design: Built specifically for healthcare and regulated industries with compliance baked in
• Privacy-First Architecture: All data flows through Ours Privacy infrastructure first, giving you complete control and logging before anything reaches third-party services
• Quick Setup & Deployment: Deploy new tags and updates instantly without waiting for development cycles
• GTM Alternative: A complete tag management solution that doesn't rely on Google's infrastructure

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How It Helps Your Team

• Marketing Teams: Deploy tracking pixels, conversion tags, and analytics tools without waiting for engineering resources
• Engineering Teams: Reduce code deployments, eliminate tag-related maintenance, and give marketers self-service capabilities
• Compliance Teams: Ensure HIPAA compliance with built-in controls, event allowlisting, and complete visibility into data flows
• Everyone: Automatically capture UTM parameters, advertising click IDs (like gclid, fbclid), referrers, and more with zero configuration

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Key Features

The Ours Privacy Tag Manager provides a complete tag management system:

• Tags, Triggers, and Variables: Build sophisticated tracking logic with conditional triggers and dynamic variables
• Data Layer: Push events from your code and trigger tags without modifying configurations—compatible with the standard dataLayer format
• Automatic Web SDK Loading: The Web SDK is automatically loaded and initialized when your tags fire—no separate installation needed
• Version Management & Publishing: Test changes in a safe environment before publishing to production
• Preview Mode: Debug your tag manager configuration in real-time with the Chrome extension

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Familiar Tag Management, HIPAA-Compliant

Tag management is a solved problem, and we're not trying to reinvent it. The Ours Privacy Tag Manager uses the same concepts—tags, triggers, and variables—that teams already know and trust from other tag management tools.

We built a familiar tag management experience directly into our HIPAA-compliant CDP. This means you get the comfort and familiarity of a tag manager you already understand, without needing to load third-party infrastructure or worry about compliance gaps.

Migrating from Google Tag Manager? The Ours Privacy Tag Manager uses the same dataLayer format, making migration straightforward. You'll benefit from tighter Ours platform integration, no third-party container, and built-in HIPAA compliance.

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Example Use Cases

See the Tag Manager in action with practical examples:

• Sending Events with Custom Variables and Triggers: Build advanced tracking scenarios using custom variables and conditional triggers

Need Help?

If you have questions about the Tag Manager or need assistance with setup, reach out to support@oursprivacy.com.