Folders

Folders let you organize your tags, triggers, and variables into logical groups. As your Tag Manager workspace grows, folders help you keep things manageable by grouping related assets together.

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Creating a Folder

1. Navigate to the Folders page in the Tag Manager sidebar
2. Click New Folder
3. Enter a name for the folder

Once created, the folder appears in the folders list with a count of assets assigned to it.

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Assigning Assets to Folders

Tags, triggers, and variables can each be assigned to a folder. When editing a tag, trigger, or variable, select a folder from the folder dropdown to assign it.

Each asset can belong to one folder at a time, or remain unassigned.

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Filtering by Folder

On the Tags, Triggers, and Variables list pages, use the folder dropdown to filter the view:

• All folders — show every asset regardless of folder
• Unassigned — show only assets that aren't in any folder
• Specific folder — show only assets in that folder

This makes it easy to focus on a specific group of related assets without scrolling through everything.

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Managing Folders

From the Folders page you can:

• Rename a folder to update its name
• Delete a folder to remove it (assets in the folder become unassigned — they are not deleted)

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Tips

• Group assets by feature or page (e.g., "Checkout", "Blog", "Marketing Pixels") to keep your workspace organized
• Use the Unassigned filter to find assets that haven't been categorized yet
• Folders are purely organizational — they do not affect how tags, triggers, or variables behave at runtime