Tag Manager Tags - Ours Privacy

The tag types in the Ours Privacy Tag Manager: Track, Identify, Reset, Init, and Custom HTML, plus how to order them with priority.

Use this page to pick the right tag type and understand its options. A tag is what happens when a trigger fires. Most tags you create will be Track tags.

Tag types

Track

Sends an event to Ours Privacy. Set the Event Name, add Event Properties (often from variables), and optionally set Visitor Properties on the same event.

Identify

Sets Visitor Properties such as email or an external ID without sending an event. Use it on login or profile updates.

Reset

Starts a new anonymous visitor, or sets the New Visitor ID you provide. Use it on logout or account switching.

Important: Reset creates a new visitor. Attribution, visitor properties, and history are not carried over.

Init

Configures the Web SDK for the container: the Web SDK Token, automatic page view tracking, and the other SDK options. There is one per container, created at install.

Change the defaults the Web SDK merges into every later event or user profile, without sending an event. Use them to attach a value such as a plan tier to everything that follows.

Custom HTML

Runs the HTML or script you provide. Use it for third-party pixels and widgets. Reference variables with {{Variable Name}}:

<script>
  thirdPartyAnalytics.track('pageview', {
    url: {{Page URL}},
    title: {{Page Title}},
  });
</script>

Values are escaped for where they appear: quoted inside <script>, HTML-escaped in markup, and URI-encoded in URL attributes.

Priority

When several tags share a trigger, they fire in Priority order, lowest number first. The default is 0, and negative numbers are allowed. Tags with the same priority fire in the order they were created.

Use it when one tag depends on another, such as a consent script that must load before a marketing pixel.

Next steps

Triggers: decide when tags fire.
Variables: fill event properties with page and click data.
Preview mode: confirm the tag fires before you publish.
Recipes: full setups for common goals.

Tags