Quantcast

Overview

The Ours Privacy Quantcast destination enables you to track conversions and other key events through a HIPAA-eligible, server-to-server integration with Quantcast's Conversion API. By routing all events through our servers, Ours Privacy ensures that Quantcast scripts and pixels are not directly on your website.

This setup allows you to optimize your Quantcast campaigns with accurate, privacy-safe conversion data while helping maintain compliance with healthcare and privacy regulations.

Setup and Configuration

Quantcast Setup Requirements

Before configuring the Ours Privacy Quantcast destination, you will need your Quantcast Account ID (formatted as p-XXXX). You can find this in your Quantcast Platform account settings.

Configuring the Ours Privacy Quantcast Destination

1. To add a Quantcast destination, click on Destinations from your Ours Privacy platform
2. Click the Add destination button and select Quantcast as the destination type
3. Enter your Quantcast Account ID (p-XXXX)
4. Configure your allowed events and map them to your Quantcast conversion events
5. Test the integration to ensure conversions are being received by Quantcast

Browser Token (Optional, not recommended)

Quantcast offers an optional browser token that links server-side conversion events back to a visitor's web session. If you use Quantcast's Live Tag on your site, you can capture this token and pass it through in your event properties. Without a browser token, Quantcast falls back to IP address and user agent matching.

ours('track', 'Purchase', { value: 49.99, currency: 'USD', quantcast_token: 'TOKEN_VALUE' });

Tracking Events

To track events through the Quantcast destination, create and allow the events you want to send from within the Ours Privacy platform. Common conversion events include purchases, leads, sign-ups, and page visits.

You can also pass optional properties such as revenue, order ID, and product category to enrich your conversion data.

ours('track', 'Purchase', { value: 49.99, currency: 'USD' });

When It Dispatches

The Ours Privacy Quantcast integration dispatches events automatically when the required configuration is present. Specifically:

1. Necessary Properties: An event will be dispatched if the destination includes a valid Quantcast Account ID and the visitor has sufficient identifying information (browser token, or IP address and user agent).

2. Event Type: Dispatch occurs only if the event matches a recognized action within your Quantcast configuration.

3. Automatic Retry: If the Quantcast API returns a temporary error, the system will automatically attempt to re-dispatch the event.

Get Started Today

Implement Ours Privacy effortlessly with our simple copy-and-paste installation script. Begin optimizing your Quantcast campaigns and tracking conversions without compromising privacy.