Tatari

Tatari

Tatari is a TV advertising platform that helps brands measure and optimize their TV ad spend. With this destination, you can send conversion events to Tatari for attribution and optimization.

Setup

  1. In your Segment workspace, navigate to Connections > Destinations.
  2. Search for "Tatari" and select it.
  3. Click Configure Tatari.
  4. Enter your Tatari Pixel ID in the settings.
  5. Enable the destination.

Supported Events

The following events are automatically mapped to Tatari:

  • Event Name
  • User Agent
  • IP Address
  • Current URL
  • OS
  • Referrer
  • Cookie Support

Configuration

Pixel ID

Your Tatari Pixel ID is required to identify your account. You can find this in your Tatari dashboard.

Data Mapping

The following properties are automatically mapped for you:

PropertyDescription
EventThe event name for the event
User AgentThe user agent for the event
IP AddressThe IP address for the event
Current URLThe current URL for the event
OSThe operating system for the event
ReferrerThe referrer for the event
Cookie SupportThe cookie support for the event

Additional Information

For more information about Tatari's integration capabilities, visit their developer documentation.