Tatari

Tatari is a TV advertising platform that helps brands measure and optimize their TV ad spend. With this destination, you can send conversion events to Tatari for attribution and optimization.

Setup

Ours Privacy has an existing S3 bucket configured with Tatari. To get started, you simply need a dedicated S3 prefix for your account — you do not need to set up a new bucket.

1. Contact your Tatari representative and request a new S3 prefix for your account. You can do this directly without going through Ours Privacy.
2. Allow 24–48 hours for Tatari to provision the prefix.
3. Once you have your prefix, navigate to Connections > Destinations in your Ours Privacy app.
4. Search for "Tatari" and select it, then click Configure Tatari.
5. Enter your S3 prefix along with the bucket name and region provided by Tatari.
6. Configure your data mappings and enable the destination.

Configuration

Tatari uses a server-to-server integration via S3. You will need the following from Tatari when they provision your prefix:

• S3 Bucket — The shared S3 bucket name for the Ours Privacy server-to-server integration.
• S3 Bucket Region — The AWS region of the S3 bucket.
• S3 Prefix — Your unique prefix within the bucket. This is what you request from Tatari and is specific to your account.

Data Mapping

Event properties are automatically mapped to Tatari's expected format. You can review and customize field mappings in the destination configuration UI.

Available fields

• Event — The event name.
• User Agent — The user agent string from the visitor's browser.
• IP Address — The visitor's IP address.
• Session ID — The session identifier for the event.
• Current URL — The page URL where the event occurred.
• Referrer — The referring URL.
• Email (Hashed) — The visitor's hashed email address (HEM).
• Visitor ID — The platform visitor identifier.
• Custom Properties — Additional custom properties for the event.

To have purchase-related metrics populate inside of the Tatari destination, you will need to populate the parameters of args.order_id and args.order_total for the purchase event. The event name must be "purchase" for Tatari to successfully populate these metrics — obfuscated naming conventions will not work.

IPv4 Requirement

Tatari and other TV advertising platforms rely on IPv4 addresses for deterministic attribution between TV ad impressions and website visits. If your SDK is collecting IPv6 addresses, Tatari will not be able to match conversions to TV impressions accurately.

We strongly recommend enabling the force_ipv4 option in the Ours Privacy Web SDK when using the Tatari destination. This ensures all events are sent through IPv4-only endpoints. See the Web SDK documentation for configuration details.

Additional Information

For more information about Tatari's integration capabilities, visit their developer documentation.