Tatari
Send events to Tatari for TV advertising attribution and optimization
Tatari
Tatari is a TV advertising platform that helps brands measure and optimize their TV ad spend. With this destination, you can send conversion events to Tatari for attribution and optimization.
Setup
- In your Ours Privacy app, navigate to Connections > Destinations.
- Search for "Tatari" and select it.
- Click Configure Tatari.
- Enter your Tatari Pixel ID in the settings.
- Enable the destination.
Supported Parameters
The following parameters are automatically mapped to Tatari:
- Event Name
- User Agent
- IP Address
- Current URL
- OS
- Referrer
- Cookie Support
Configuration
Pixel ID
Your Tatari Pixel ID is required to identify your account. You can find this in your Tatari dashboard.
Data Mapping
The following properties are automatically mapped for you:
| Property | Description |
|---|---|
| Event | The event name for the event |
| User Agent | The user agent for the event |
| IP Address | The IP address for the event |
| Current URL | The current URL for the event |
| OS | The operating system for the event |
| Referrer | The referrer for the event |
| Cookie Support | The cookie support for the event |
To have purchase-related metrics populate inside of the Tatari destination, you will need to populate the parameters of args.order_id and args.order_total for the purchase event. The event name _must be "purchase" for Tatari to successfully populate these metrics, obfuscated naming conventions will not work.
Additional Information
For more information about Tatari's integration capabilities, visit their developer documentation.
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