Tatari

Tatari is a TV advertising platform that helps brands measure and optimize their TV ad spend. With this destination, you can send conversion events to Tatari for attribution and optimization.

Setup

In your Segment workspace, navigate to Connections > Destinations.
Search for "Tatari" and select it.
Click Configure Tatari.
Enter your Tatari Pixel ID in the settings.
Enable the destination.

Supported Events

The following events are automatically mapped to Tatari:

Event Name
User Agent
IP Address
Current URL
OS
Referrer
Cookie Support

Configuration

Pixel ID

Your Tatari Pixel ID is required to identify your account. You can find this in your Tatari dashboard.

Data Mapping

The following properties are automatically mapped for you:

Property	Description
Event	The event name for the event
User Agent	The user agent for the event
IP Address	The IP address for the event
Current URL	The current URL for the event
OS	The operating system for the event
Referrer	The referrer for the event
Cookie Support	The cookie support for the event

Additional Information

For more information about Tatari's integration capabilities, visit their developer documentation.