Ours Privacy Integration with CallRail

This guide will walk you through integrating Ours Privacy with your CallRail account. You'll learn how to track calls, SMS, and form submissions seamlessly while supporting privacy-focused analytics for privacy-conscious applications.

CallRail Webhooks (custom integration)

For advanced tracking and to access detailed event data, you can set up a custom integration with CallRail. Follow these steps:

1. Create a New Source in Ours Privacy:

   • In the Ours app, navigate to Sources and create a new source.
   • Select CallRail from the options and copy the Webhook URL provided.

2. Subscribe to Webhooks in CallRail:

   • Go to your CallRail > Integration Settings.
   • Add a new webhook and paste the Ours Webhook URL.
   • Subscribe to the desired events to capture data. Below are the events we recommend:
     • Call completed
     • SMS received
     • SMS sent
     • Form submission received
   • Enable Custom Cookie Capture plugin:
     • This extension extracts cookie values (specifically the Ours Privacy Identifiers) and passes them in webhooks downstream.
     • Allow "ours_device_id" and save.
     • This enables attribution stitching for call-based conversions from Google or Meta Ads (see Attribution Tracking section below).

3. Submit a Test Event:

   • Trigger a test event (e.g., make a call or fill out a form) to ensure data is sent to Ours Privacy.
   • Check the Ours Privacy app for pre-populated variables from the event payload.

4. Map Extra Event Fields:

   • Use the field mapping interface in Ours Privacy to map CallRail event data to Ours Privacy attributes.
   • The default integration has all important properties mapped. But, you can make custom form fields into Ours Privacy if you wish.

Payload Preview

If you are customizing your CallRail integration, you can use the "Preview Data" panel to view the latest payloads sent from CallRail to Ours Privacy.

Attribution Tracking for Ad-Based Conversions

When users call your site directly from Google or Meta Ads, you can stitch those call events with downstream conversion events (like bookings or membership starts) and send attribution data back to your Ads destinations. This enables proper attribution tracking for call-based conversions.

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Key Benefits of the Ours Privacy CallRail Integration

• Privacy Support: Ideal for healthcare and other privacy-sensitive industries.
• Custom Event Flexibility: Track calls, SMS, form submissions, and more.
• Enhanced Data Accuracy: Server-side integration ensures reliable analytics.

For further assistance, contact support@oursprivacy.com.