Roku Ads Conversions API Destination

The Roku Ads Conversions API destination sends conversion events directly to Roku Ads Manager. Use it to measure how your Roku CTV ad campaigns drive purchases, sign-ups, checkouts, and more.

Setup

Prerequisites

• A Roku Ads Manager account with Organization Admin or Account Admin access
• An Event Group created in Roku Ads Manager for the property you want to track

Steps

1. Log in to Roku Ads Manager with an admin account.
2. Navigate to Assets → Events and select or create an Event Group for your property.
3. Copy the Event Group ID — it starts with eg-. You'll enter this in Ours.
4. In the same Events tab, click Generate API Key and copy the key immediately (it's only shown once).
5. In Ours, add the Roku Ads Conversions API destination and enter your API Key and Event Group ID.
6. Configure your event mappings and connect at least one identity field.

Event Types

Map each of your events to one of the approved Roku conversion types — PURCHASE, ADD_TO_CART, PAGE_VIEW, SIGN_UP, LEAD, etc. See the full list in the app when configuring your mappings.

Get Started

Connect the Roku Ads Conversions API destination in your Ours dashboard under Destinations.