DestinationsAd destinations
Roku Ads Conversions API Destination
Send server-side conversion events to Roku Ads Manager to measure how your CTV campaigns drive purchases, sign-ups, and other conversions.
Open Destinations in app
Use this page to connect Ours Privacy to Roku Ads Manager. Each conversion you forward is attributed against your Roku campaigns, so you can measure how your CTV ads drive purchases, sign-ups, checkouts, and other outcomes — and keep that attribution working when the browser pixel can't fire.
Before you start
- A Roku Ads Manager account with Organization Admin or Account Admin access.
- An Event Group created in Roku Ads Manager for the property you want to track.
Setup
- Sign in to Roku Ads Manager with an admin account.
- Open Assets → Events and select or create an Event Group for your property.
- Copy the Event Group ID — it starts with
eg-. - In the same Events tab, click Generate API Key and copy the key right away — Roku shows it once.
- In Ours Privacy, add the Roku Ads Conversions API destination and paste in your API Key and Event Group ID.
- Configure your event mappings, and connect at least one identity field (such as email, phone, or IP address) so Roku can match conversions to ad views.
Event types
Map each of your events to one of Roku's conversion types — PURCHASE, ADD_TO_CART, PAGE_VIEW, SIGN_UP, LEAD, and more. The full list is shown in the mapping UI. Roku only accepts its defined event names, so any unmapped event name is rejected.
Next steps
Need help? Contact support@oursprivacy.com.
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