Audience Builder (Beta)

Beta: Audience Builder is currently in beta and under active development. Functionality may change as we continue to improve the experience.

Audience Builder allows you to create, manage, and sync audiences based on visitor properties and event activity. You can define the properties and events that constitute an audience, and sync these audiences to destinations already connected to your CDP.

Key Features

• Add & Define Builders: Create new audience builders by specifying visitor properties and event logic.
• Sync to Destinations: Sync your defined audiences to external marketing and analytics destinations you have already hooked up.
• Publish & Unpublish: Publish or unpublish any audience at any time. Published audiences are actively synced to destinations.
• Update & Delete: Update or delete any audience builder as needed.
• Compliance: Full support for PHI, NIP, and PII whitelisting is available for all audience definitions.
• Continuous Improvements: We are rolling out more features to support advanced audience management.

Getting Started

1. Add a new audience builder and define its properties and event criteria.
2. Sync the builder to your connected destinations.
3. Publish the builder to activate syncing. You can unpublish, update, or delete at any time.

If you're interested in trying Audience Builder, DM your representative to request access. Please include your use case and specify which destinations you are looking to sync audiences back to.

Using Audience Builder

Easily Defining Property or Event Based Queries