Export Names
Every Ours Privacy audience carries a private internal name and a separate Export Name, the only label that reaches a CSV file name or an advertising platform's interface.
Use this page to understand the Export Name field and how to set one.
Why an audience has two names
An audience name reaches places you do not control: the file name of every CSV, and the advertising platform's own interface, where staff and agencies can read it. A name like addiction-recovery-no-consult discloses a health condition on its own, however well the identifiers are protected.
So there are two fields. Name stays inside Ours Privacy and can be as descriptive as your team needs. Export Name is the only string that leaves, and it should mean nothing.
Setting one
The Export Name field sits under Name on the audience page.
Press Generate. You get a neutral three-word name such as amber_harbor_drum that no other audience in your account uses. The words are chosen to be easy to read aloud to an agency.
Type your own. Project codes, reference numbers, and arbitrary word pairs are all fine.
The test: if someone at the platform read only the name and could infer anything about the people in the list, it is the wrong name. Q3-A passes. oncology-followup-2026 does not.
There is a second reason to keep it opaque. Ad accounts are shared with agencies and contractors, and a descriptive name tells anyone looking how you segment your funnel.
Where it shows up
- In every CSV file name, including the all-fields export.
- In the platform's interface for a synced audience. The Sync to Destinations card shows the exact form the platform sees and lets you copy it, which is what you search for when attaching the audience to a campaign.
Nowhere else. Your internal name, conditions, and counts stay in Ours Privacy.
Uniqueness and renaming
Export Names must be unique within your account, because some destinations identify an audience by its name alone. If you type one that is taken, the field tells you which audience has it.
You can rename at any time. Files you already downloaded keep their old name, and a synced audience appears under the new name on the platform going forward. Where you have the choice, rename before attaching campaigns rather than after. For Braze Audiences, update any segment filter that references the old value.
Next Steps
- Compliance for audiences for what the platforms require of the name.
- Syncing to destinations for where the platform-facing name is shown.
- Exporting a CSV for how the file name is built.
Need help? Contact support@oursprivacy.com.
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