MNTN Audiences
Connect an Ours Privacy audience to MNTN for connected TV targeting with hashed email addresses and phone numbers.
Use this page to connect an Ours Privacy audience to MNTN for connected TV targeting. Ours Privacy sends the matchable members of your audience to a MNTN segment once per day, a little after midnight UTC.
Before you start
- An active MNTN advertiser account with the Audience integration enabled.
- An Audience API key from the MNTN Integrations page for the account that will target the segment.
- An Audience Builder audience with members who have email addresses or international-format phone numbers.
- A neutral Export Name. MNTN displays this name, so avoid names that disclose audience criteria.
Set up MNTN Audiences
- Add MNTN Audiences from Destinations.
- Enter the MNTN API key from the MNTN Integrations page.
- Turn on Send hashed email, Send hashed phone, or both. Ours Privacy hashes enabled identifiers with SHA-256 before sending them to MNTN.
- Save and publish the destination settings.
- Open the audience you want to target, set its Export Name, accept the data-sharing terms, and select MNTN Audiences in Sync to Destinations.
What MNTN receives
MNTN receives your Export Name and the enabled, matchable identifiers. Ours Privacy sends hashed email addresses and hashed phone numbers only. It does not send your audience conditions, internal audience name, or raw identifier values.
Each nightly run adds new members to the MNTN segment and updates members Ours Privacy has already sent. Removing someone from your Ours Privacy audience does not automatically remove them from MNTN. Review campaigns and segments regularly, then remove members in MNTN when that is needed.
Members without an enabled usable identifier are skipped. MNTN decides which hashed identifiers it can match to people in its own graph, so its available audience size can be lower than the delivered count in Ours Privacy.
Changing an identifier setting affects future syncs only. Turning off an identifier does not remove the matching identifier or member data MNTN received earlier.
Next Steps
- Audience Destinations for the audience sync workflow.
- Syncing to Destinations for Export Names, terms, and delivery history.
- MNTN to send MNTN campaign events.
- Audience Builder to create and refine audiences.
Need help? Contact support@oursprivacy.com.
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