Building an Audience

Use this page to build an audience from start to finish. If you want the model first, read Audience concepts.

Open Audiences in app

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1. Create the audience

1. Open Audiences in the dashboard.
2. Add a new audience and give it a name.
3. Save. Everything else happens on the audience's detail page.

If the page asks you to request access, your account has not enabled audiences yet or has reached its limit. Contact your account representative.

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2. Set both names

Name is for your team. Make it specific; it never leaves Ours Privacy.

Export Name is the label a platform displays and the name a CSV file gets. Press Generate for a neutral one such as amber_harbor_drum, or type something meaningless of your own. Do not describe the audience here. See Export names.

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3. Add conditions

An audience needs at least one condition. Use either section or both.

Visitor Properties

Filter on who the visitor is: consent categories, first-touch UTM parameters, location, and any properties you collect.

1. Add a condition in the Visitor Properties card.
2. Pick a property, an operator, and a value.
3. Add more conditions and choose AND (narrower) or OR (broader) between them.

If consent bears on who may be shared, add it here. Nothing applies it for you. See Visitor conditions.

Event Behavior

Filter on what the visitor did. Each condition reads as "performed this event this many times in the last this many days."

1. Add an event condition in the Event Behavior card.
2. Pick an event, set the count and the day window.
3. Optionally add nested conditions so only matching occurrences count, such as page views where the URL contains /appointments.

A count of zero means the visitor never did the thing, which is how you target people who browsed but never converted. To target visitors who saw an experiment variant, use From experiment. See Event conditions.

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4. Preview

Save, then press Preview. You get an estimated count and a sample of matching visitors. The count tells you whether the audience is the size you expected; the sample tells you whether the right people are in it. See Previewing an audience.

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5. Activate it

Download a CSV. Press Export CSV and pick a format: all fields for internal use, or a layout hashed and formatted for Google Ads or Meta. See Exporting a CSV.

Sync it. In the Sync to Destinations card, accept the data-sharing terms, select the destinations, and save. Membership is sent daily. See Syncing to destinations.

Both need the audience saved with a name and at least one condition.

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Managing audiences

Duplicate an audience from the list when you want a variant. The copy gets its own Export Name.

Publish when you want the audience to run on its own. Unpublish to stop it.

Delete removes the audience. Stop any sync first so the platform stops receiving it.

Each action has its own permission. If something is disabled, ask your account administrator.

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Next Steps

• Visitor conditions and Event conditions for everything you can filter on.
• Recipes for configurations you can copy.
• Syncing to destinations to set up the daily send.

Need help? Contact support@oursprivacy.com.