Audience Destinations
Audience Destinations send the members of an audience to an advertising or messaging platform on a daily schedule, sending only the identifiers each destination is allowed to receive.
An Audience Destination receives the membership of an audience rather than a stream of events. Build the audience once, select the destinations it syncs to, and Ours Privacy sends the matching people to each platform daily.
Because these destinations receive people and not events, they have no allowed events or mappings. The settings page holds credentials and identifier switches, and the audience decides who is sent.
Available destinations
- Vibe CTV Audiences: connected-TV targeting, matched on email.
- MNTN Audiences: connected-TV targeting, matched on email or phone.
- Facebook Custom Audiences: a Meta Custom Audience in your ad account.
- Google Customer Match: a Customer Match list in Google Ads.
- Mailchimp Audience Tags: a tag on your Mailchimp contacts.
- Braze Audiences: a custom attribute value on your Braze profiles.
How syncing works
Once a day, Ours Privacy re-evaluates every published audience with a destination selected and sends the current membership. Each audience and destination pair syncs on its own, so one platform rejecting an upload does not hold up the others. Members with no usable identifier are skipped.
How the platform side changes depends on the destination. Vibe and Meta replace the full list each run. Google refreshes it one day at a time. MNTN adds members but leaves removals to you. Mailchimp and Braze add and remove a tag or attribute value. Each destination page covers its own behavior.
What the platform receives
The audience's Export Name and the identifiers you enabled in the destination's settings. Advertising platforms receive them hashed. Mailchimp and Braze receive plain values because they match on the literal address or number. Your internal name and conditions stay in Ours Privacy.
The Export Name is displayed in the platform's interface, so keep it meaningless. See Export names.
Important: Advertising platforms are not HIPAA business associates. Ours Privacy asks you to accept data-sharing terms before an audience can sync. See Compliance for audiences.
Match rates
A platform matches only against people it already recognizes, so expect the platform-side audience to be smaller than your count. A low match rate is not reported as an error anywhere. When a synced audience underperforms, check two numbers:
- The delivered count in Ours Privacy against the audience total. A big gap means most members had no identifier to match on.
- The platform's own match figure and minimum size. Meta and Google each publish a minimum below which a list may never become targetable.
If the delivered count looks healthy and the platform still matches almost nobody, contact support@oursprivacy.com with the audience and the destination.
Next Steps
- Syncing to destinations to attach a destination to an audience.
- Compliance for audiences for the terms, naming, and consent.
- Destination Overview for how destinations work across the platform.
Need help? Contact support@oursprivacy.com.
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