Recipes
Worked Ours Privacy audience configurations: converter exclusions, abandoned funnel retargeting, high-intent segments, lookalike seeds, and consent-verified audiences.
Worked configurations for goals customers actually ask for. Build each in the Audience Builder, then preview before you activate.
The event names below stand in for whatever your account collects. Substitute your own.
Stop paying for people you already have
Converter exclusion list
Use when you are running any acquisition campaign. This is the first audience most accounts should build.
Name: Converters, last 90 days
Export Name: amber_harbor_drum (press Generate)
Event Behavior
Event: Purchase
Count: is greater than or equal to 1
Window: 90 daysAttach it as an excluded audience on your acquisition campaigns. Set the window to how long somebody stays a customer, not to a reporting period.
Step-level exclusion
Use when a campaign asks for a specific action and you do not want to ask people who already took it.
Name: Already booked an appointment, last 60 days
Export Name: copper_lantern_cove
Event Behavior
Event: Appointment Confirmed
Count: is greater than or equal to 1
Window: 60 daysBuild one per live campaign, matched to the action that campaign asks for.
Retargeting people who did not finish
Abandoned form
Use when visitors start an application or booking form and leave.
Name: Started booking form, did not complete, 14 days
Export Name: bright_compass_trail
Event Behavior (combine with AND)
Event: Form Started
Count: is greater than or equal to 1
Window: 14 days
Event: Appointment Confirmed
Count: is exactly 0
Window: 14 daysThe second condition is the one that matters. Keep the two windows the same.
High-intent page viewers who did not convert
Use when you have service, pricing, or product pages that only interested visitors reach.
Name: Viewed pricing, no purchase, 30 days
Export Name: Q3-A
Event Behavior (combine with AND)
Event: Page View
Count: is greater than or equal to 1
Window: 30 days
Nested: Page URL contains /pricing
Event: Purchase
Count: is exactly 0
Window: 30 daysThe nested URL condition is what makes this an audience rather than a list of everyone who visited.
Repeat visitors who never converted
Use when you want a broader retargeting pool than a single page gives you.
Name: Three or more visits, no conversion, 60 days
Export Name: blue-harbor
Event Behavior (combine with AND)
Event: Page View
Count: is greater than or equal to 3
Window: 60 days
Event: Purchase
Count: is exactly 0
Window: 60 daysUsually large enough to clear platform minimums when a single-page audience is not.
Layering behavior with who someone is
Paid-search visitors only
Use when you want to retarget people your paid campaigns brought in, without re-reaching people who came from your own email or organic search.
Name: Paid search intent, no conversion, 30 days
Export Name: north-star
Visitor Properties
Initial UTM Medium is cpc
Event Behavior (combine with AND)
Event: Page View
Count: is greater than or equal to 1
Window: 30 days
Nested: Page URL contains /services
Event: Purchase
Count: is exactly 0
Window: 30 daysUse the initial attribution properties. They record how the visitor first found you and do not change on later visits.
Service-area audience
Use when you only serve certain states and do not want to advertise outside them.
Name: High intent, serviceable states
Export Name: silver-maple
Visitor Properties (combine with AND)
State is found in CA, OR, WA
Email is not null
Event Behavior
Event: Page View
Count: is greater than or equal to 1
Window: 30 days
Nested: Page URL contains /locationsEmail is not null removes visitors no platform could match anyway, so the preview is close to what you will deliver.
Lookalike seeds
Best-customer seed
Use when you want a platform to build a lookalike audience modeled on customers worth having more of.
Name: Repeat purchasers, seed for lookalikes
Export Name: list-north
Event Behavior
Event: Purchase
Count: is greater than or equal to 2
Window: 180 daysIf Preview comes back under the platform's minimum (Meta's guidance is 1,000, Google's 5,000), loosen the count or widen the window. After it syncs, build the lookalike and exclude this seed from the lookalike campaign.
Consent and suppression
Affirmative advertising opt-in only
Use when your compliance position is opt-in, so excluding people who rejected advertising is not enough.
Name: Opted in to advertising, high intent, 30 days
Export Name: clever_orbit_basin
Visitor Properties
Accepted Consent Categories contains advertising
Event Behavior
Event: Page View
Count: is greater than or equal to 1
Window: 30 days
Nested: Page URL contains /servicesNothing filters an audience on consent for you; this condition is what applies it. Add it to any audience you plan to export and upload by hand as well.
Suppression list
Use when there are people who should be left out of everything.
Name: Do not contact
Export Name: humble_cedar_vault
Event Behavior
Event: Contact Preference Updated
Count: is greater than or equal to 1
Window: 365 days
Nested: Preference is do_not_contactOnly ever used as an exclusion. Syncing it keeps it current.
An audience for a CRM or warehouse
Internal list with full detail
Use when the audience is going to your CRM, a spreadsheet, or an analysis rather than an advertising platform.
Name: Q3 pipeline review, engaged no purchase
Export Name: Q3-review
Visitor Properties
Email is not null
Event Behavior (combine with AND)
Event: Page View
Count: is greater than or equal to 2
Window: 90 days
Event: Purchase
Count: is exactly 0
Window: 90 days
Export format: All FieldsThe all-fields export has raw values and every visitor column, which makes it useful for analysis and the file to be most careful with. The Export Name still lands in the file name, so keep it neutral even here.
Next Steps
- Targeting strategies for why these shapes work.
- Previewing an audience to check a configuration before activating it.
- Audience FAQs for the questions these recipes tend to raise.
Need help? Contact support@oursprivacy.com.
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