Vibe CTV Audiences
Sync an Ours Privacy audience to Vibe for connected-TV targeting. Members are re-sent daily as hashed email addresses.
Use this page to sync an Ours Privacy audience to Vibe for connected-TV campaigns. Ours Privacy rebuilds the audience daily and sends its members to Vibe as hashed email addresses.
Note: This is separate from the Vibe destination, which sends conversion events for measurement. You can run both.
Before you start
- A Vibe account and the advertiser the audiences should belong to.
- A Vibe API client with both the Audiences read and Audiences write permissions.
- An audience whose members have email addresses. Email is the only identifier Vibe matches on.
Add the destination
- In Destinations, add Vibe CTV Audiences.
- Enter the Client ID, Client Secret, and Advertiser ID from the Vibe dashboard. Vibe shows the secret only once; generate a new pair if you no longer have it.
- Turn on Send hashed email. It starts off, and a destination with no identifier enabled cannot be attached to an audience.
- Save and publish.
Choose which audiences sync
- Open the audience, set its Export Name, and accept the data-sharing terms in the Sync to Destinations card.
- Select your Vibe CTV Audiences destination and save.
Each run sends the full current membership, so people who stop matching drop out of Vibe on the next run, and a missed run corrects itself on the next successful one. A new audience appears in Vibe after its first run.
What Vibe receives
The audience's Export Name and a hashed email address for each member. No other visitor attribute is sent. Members without an email address are skipped, and Ours Privacy records how many members were delivered against how many were in the audience.
Vibe matches only against people in its own connected-TV graph, so the audience in Vibe will be smaller than your count. A low match rate is not reported as an error on either side. If the delivered count is far below the audience total, most members had no email address. If it is healthy and Vibe still matches almost nobody, contact support@oursprivacy.com.
Troubleshooting
- Credential failures. Regenerate the Client ID and Secret in Vibe and update both fields.
- Permission failures. Confirm the API client has both Audiences permissions.
- Advertiser not found. Check the Advertiser ID against the Vibe dashboard.
- No members had a usable email. Ours Privacy refuses to send an empty list, because that would clear the audience in Vibe. Widen the audience or improve email capture.
- Nothing has synced. Confirm the destination is enabled and published, and that the audience is published with the destination selected.
- Another sync already in progress. Vibe allows one sync per audience at a time. The next daily run picks it up.
Next Steps
- Audience Destinations for how audience syncing works across destinations.
- Export names for the label Vibe displays.
Need help? Contact support@oursprivacy.com.
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