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Marketing Tools

Short Links & QR Codes

Create branded short links and downloadable QR codes from the Ours Privacy dashboard. Every scan and click becomes a first-party, consent-aware event you can use in Analytics, Audiences, and destinations.

Short Links turn any destination URL into a compact link and a downloadable QR code, with campaign tags and built-in click reporting. Unlike a standalone link shortener, every scan or click is recorded as a first-party, consent-aware event named after the link, so it lands on the visitor timeline and can be queried in Analytics, used as an audience condition, and routed to any connected destination.

A fictional New Patient Appointment Guide short link with a QR preview, Northside branded domain, destination URL, and campaign UTM values

Use the separate Analytics tab to review click volume, unique clicks, trends, and geographic or device breakdowns.

The Analytics tab for a fictional New Patient Appointment Guide short link with total clicks, unique clicks, and a click trend

View Short Links Documentation →

Use Cases

  • Print and direct mail measured properly, with a QR code you can repoint at a new landing page without reprinting
  • In-office signage and handouts tied to the same visitor record as the rest of your site
  • Per-location codes so you know which office or placement produced the scans
  • Event and conference material attributed to the event rather than to generic direct traffic
  • Email and newsletter links that appear on the visitor timeline, not only in your email tool

Where to Start

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