Short Links & QR Codes

Use this page to create trackable short links and downloadable QR codes from the Marketing Center, attach campaign and UTM metadata, and report on the clicks they drive.

Unlike a typical link shortener, every click on an Ours Privacy short link is captured as a first-party, consent-aware event. That click flows into the same pipeline as the rest of your data, so it is queryable in Analytics, usable as Audience Builder criteria, and routable to any connected destination.

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Overview

A short link points a compact URL at any destination you choose. When someone clicks it, Ours Privacy redirects them to the destination and records a click event enriched with campaign metadata, approximate location, device, and referrer — all on your own domain and subject to your consent settings.

A QR code encodes that same short link, so a scan behaves exactly like a click. This makes short links and QR codes a natural bridge between offline channels (print, packaging, signage, events) and your first-party analytics.

Key Features

• First-party click events: Each click is a consent-aware event on your own infrastructure — not a third-party tracker — so it is available everywhere your other events are.
• Campaign & UTM builder: Attach campaign and UTM parameters through a guided builder instead of hand-editing query strings.
• QR codes: Generate a QR code for any short link and download it as PNG or SVG, with basic color and logo customization.
• Built-in reporting: See clicks, unique versus total, a time series, and a geographic breakdown for each link and campaign.
• Branded domains: Serve links from a custom domain you have connected so they stay on-brand.
• Bot filtering: Automated crawler and bot hits are filtered out of your reported counts.

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Getting Started

Create and manage short links from the Marketing Center.

1. Go to the Marketing Center and open Short Links.
2. Click Create Short Link.
3. Enter the destination URL the link should send people to.
4. (Optional) Choose a connected branded domain to serve the link from.
5. Use the campaign and UTM builder to attach campaign metadata to the link.
6. Save the link, then copy the generated short URL with the copy button.

The campaign and UTM fields you set are carried through on every click event, so you can break reporting down by campaign without any extra tagging.

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QR Codes

Every short link can also be a QR code. As you edit a link, a live QR preview updates alongside it.

1. Open the short link you want a QR code for.
2. In the QR panel, adjust the basic styling:
   • Color of the QR code.
   • An optional logo placed in the center.
3. Download the QR code as PNG (for documents and slides) or SVG (for print and large-format assets that need to scale cleanly).

The QR code encodes the same short URL as the link itself, so scanning it redirects to your destination and records a click in exactly the same way.

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Analytics

Short link reporting is built in. For any link or campaign you can see:

• Clicks — total clicks over the selected period.
• Unique vs. total — how many distinct visitors clicked versus the total number of clicks.
• Time series — clicks over time, so you can see when a campaign peaked.
• Geography — an approximate geographic breakdown of where clicks came from.

Reporting is available per link and rolled up per campaign, and bot and crawler hits are filtered out so your counts reflect real people.

Because every click is a first-party event, it is not limited to these built-in reports. Each click also:

• Appears in Analytics alongside your other events for ad-hoc exploration.
• Can be used as criteria in the Audience Builder to segment visitors who clicked a given link or campaign.
• Can be routed to any connected destination, so link clicks reach your CRM, ad platforms, or data warehouse like any other event.