Short Link Reporting

Measure how many people open a short link, when a placement brings traffic, and which locations and devices it reaches. Open a link from Short Links, select Analytics, and choose a date range.

Performance summary

• Total clicks counts recorded scans and clicks after bot exclusion.
• Unique clicks counts each visitor once across the selected range, even when they open the link on several days.

Use total clicks to understand activity and unique clicks to understand reach. Repeat opens increase activity without increasing the number of visitors reached.

The report follows the link, so renaming it keeps its click history together here. When you build a report by event name in Insights, include the old and new names to cover both periods.

Clicks over time

The chart shows daily total clicks as bars and daily unique clicks as a line. Use it to see the response to a mailing, compare campaign days, or find when a placement stopped bringing traffic.

The same visitor can appear on more than one day, so adding daily unique clicks can exceed the unique total for the range.

Breakdowns

Use Countries and Cities to compare approximate locations, or Devices to see the mix of mobile, tablet, and desktop traffic. Each table shows clicks and unique visitors for that group.

Separate scans from clicks

Give each placement its own link. For example, create one for a printed postcard and another for an email, even when both lead to the same page. Give them a shared campaign tag and different content tags to keep the campaign connected while measuring each placement.

A QR code and Copy link open the same URL. Device type tells you what people used, not whether they scanned a code or tapped a link.

Bots are excluded by default

The Analytics tab filters automated traffic such as link previewers and email security scanners. To investigate a difference in counts, open Query Events and turn on Include bots to inspect those clicks and their bot signals.

Campaign roll-up

Give related links the same Campaign value, then include their click events in an Insights report filtered by that campaign. For hourly results on an individual link, use the Platform API.

To measure what people do after opening a link, use its click event in Insights or a funnel with your landing-page and conversion events.

Next Steps

• Short link click events: use clicks in reports, audiences, and destinations.
• Campaigns and UTM tags: group links by campaign and placement.
• Recipes: measurement setups that combine short links with funnels and audiences.