Braze Integration

Braze is a comprehensive customer engagement platform that helps brands build meaningful relationships with their customers through personalized messaging across multiple channels. With this integration, you can send events to Braze to trigger campaigns and update user profiles, enabling automated customer journeys and personalized experiences.

Requirements

A Braze account
API key from Braze Settings

Setup

Navigate to your Braze Settings and find "API Keys"
Create a new API key with the appropriate permissions
Copy the API key into your Ours Privacy integration settings

Data Mapping Actions

The Braze integration supports two main action types that you can configure in the mapper UI:

Event Actions

Use Event actions to send behavioral events to Braze. This triggers:

Automated campaigns and workflows
Personalized messaging
Behavioral targeting

Required Fields: one of

external_id - The unique identifier for the user in your system
email - The email of the user in your systme
braze_id - The Braze ID of the user

Common Use Cases

Profile Updates

When a visitor signs up or updates their information, you can automatically update their Braze profile with details like:

Name and contact information
Company details
Subscription preferences
Custom attributes

Event Triggers

Send events to trigger automated campaigns, such as:

Welcome messages when someone signs up
Abandoned cart reminders
Product recommendations based on browsing behavior
Re-engagement campaigns for inactive users

Privacy and Compliance

This integration is designed to send data to Braze while maintaining privacy and HIPAA compliance standards. Please ensure you have proper safeguards in place before sending data to Braze.

Additional Information

For more information about Braze and its capabilities, visit the Braze website.