DestinationsCrm destinations
LiveIntent Integration
Step-by-step guide to integrate Ours Privacy with LiveIntent for sending events via Conversions API while prioritizing privacy and HIPAA compliance.
LiveIntent is a marketing platform that helps advertisers connect their marketing data across multiple channels. With this integration, you can send events to LiveIntent via their Conversions API to track website events, app events, and offline conversions, enabling unified marketing data management and campaign optimization.
Overview
This feature lets you configure LiveIntent as a destination to send marketing events and conversion data via their Conversions API, simplifying your technology stack by consolidating multiple data sources into a single connection.
Requirements
- A LiveIntent account
- Authorization token from your Account Manager
- Customer ID from LiveIntent
- Pixel ID for Conversions API
Setup
- Contact your LiveIntent Account Manager to obtain:
- Authorization token
- Customer ID
- Pixel ID for Conversions API
- Enter these credentials in your Ours Privacy integration settings
- Configure event mapping for the data you want to send
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