Audience Segmentation

Audience Segmentation allows you to query and segment your visitors based on their properties and event activity. With this feature, you can identify visitors who have performed specific actions (events) within a defined time period and sync these audiences to external destinations for targeted marketing and analysis.

What to Expect

When this feature is available, you'll be able to:

• Create dynamic audience definitions based on visitor properties and event logic
• Query for visitors who have performed specific events within a chosen timeframe
• Sync your segmented audiences to external marketing and analytics destinations
• Optimize your campaigns and personalize experiences based on real-time audience insights

Early Access

This feature is currently in early access and under active development. If you're interested in trying Audience Segmentation, DM your representative to request access. Please include your use case and specify which destinations you are looking to sync audiences back to. Note that this is an early access feature and functionality may change as we continue to improve the experience.