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Page Insights

Review any page the Web Scanner has captured through four lenses: conversion optimization, SEO, accessibility, and AI readiness.

BetaThis is in beta. The basics are stable, and more capabilities are on the way.

Use this page to review a captured page through four lenses. Page Insights is part of the AI analysis beta; contact your account representative to turn it on. It appears under Marketing in the sidebar.


Choosing a page and a lens

Page Insights works on pages the Web Scanner has already captured. Pick a page, then choose what to analyze:

  • Conversion optimization. Written by a model from the page screenshot and structure, covering copy, calls to action, and layout.
  • SEO. Deterministic page checks (title, headings, canonical, robots, status, structured data), plus model-suggested content ideas.
  • Accessibility. Deterministic, from automated rule results, with the affected elements highlighted on the page preview.
  • AI Readiness. A model-generated score, shown beside deterministic technical signals such as indexability and heading outline. Those signals do not change the score.
Page Insights showing a captured page beside the four analyses to choose from: Conversion optimization, SEO, Accessibility, and AI Readiness, with a Generate all page insights link

Select a lens to run it. In the Accessibility review, open a finding to highlight the affected element on the preview.

Page Insights with a captured cardiology page on the left and the completed Accessibility review on the right, where the open contrast finding has highlighted the affected phone button on the preview

Previews are captured at desktop, tablet, and mobile sizes on a best-effort basis. Completed analyses are kept under Analysis history and can be reopened by date, so a page can be compared with its earlier self.

What it is not

Page Insights reviews a captured snapshot of a page. It does not run on your live site, and a model-generated review is a set of suggestions to evaluate, not a measurement. The deterministic lenses report what the automated checks found and nothing more.


Next Steps

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