Point-and-Click Editing

Use this page to build a content-experiment variant by clicking elements on your live site instead of typing CSS selectors by hand. The Ours Privacy browser extension records your changes as DOM modifications, and you import them into a variant on the experiment editor.

We recommend creating experiments with AI. Describing the change in plain language to an assistant is usually faster and less error-prone than clicking — and it sets up targeting and the goal metric in the same step. See Manage Experiments with AI. Point-and-click is the fallback when you'd rather select elements visually on the page.

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How It Works

Point-and-click editing is split into two steps so you can build on your real site and review before anything goes live:

1. Build the modifications visually in the browser extension. Clicking an element generates a stable CSS selector and an action (set text, swap an image, change a style, and so on).
2. Import those modifications into a variant on the experiment create or edit page. Nothing is saved to the experiment until you import.

Each modification is one typed action — the same building block described in Content Experiments. Import brings in the modifications only; the variant's name and traffic weight stay exactly as you set them.

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Build Modifications Visually

1. Install the Ours Privacy browser extension and open it on the page you want to test. See Tag Manager for the extension and Preview Mode for how it attaches to your site.
2. Open the Experiments panel and start the element picker.
3. Click an element on the page and choose what to change — text, image, style, attribute, or remove it. Repeat for every change in the variant.
4. When the variant looks right, choose Copy JSON to copy the config (or download it as a .json file).

The config you copy is a small JSON object describing the variant and its modifications. You don't need to read or edit it — the next step does that for you.

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Import Into a Variant

On the experiment editor, each variant has an Import from JSON button.

1. Open the experiment in the dashboard. On the create page, or on a draft experiment's setup tab, find the variant you want to fill.
2. Choose Import from JSON on that variant.
3. Paste the copied config, or upload the .json file.
4. If the config contains more than one variant, pick which variant's modifications to pull in.
5. Choose Import. The modifications load into the variant, where you can review and tweak each one before saving.

Important: Modifications can only be imported into a draft experiment. Once an experiment is running, its variants are locked — stop or clone it to make changes.

Import adds modifications to the variant, so you can combine clicked changes with ones you write by hand. Setup such as targeting, traffic split, and the goal metric is unaffected — configure those in Experiment Settings.

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Next Steps

• Manage Experiments with AI — the recommended way to create and edit experiments
• Content Experiments — how DOM modifications and variants work
• Experiment Settings — targeting, traffic allocation, and consent rules

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Need Help?

Reach out to support@oursprivacy.com if you have questions about building experiments visually.