Bots & Traffic Quality

Use this page to understand how bot and automated traffic is handled in Web Analytics, so the numbers you act on reflect real human visitors. Bots — crawlers, scrapers, uptime monitors, and automated tools — can inflate pageviews and skew engagement metrics if they're counted as people.

Ours Privacy classifies every event as it arrives, using both user-agent detection and an opt-in behavioral scoring algorithm. The mechanics live in the platform-wide Bot Detection and Filtering guide; this page covers what that means inside the analytics dashboard.

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How Traffic Is Classified

Every web event is evaluated on two signals:

• User-agent detection flags traffic from known bots and crawlers (is_bot).
• Advanced Bot Detection (opt-in) assigns a behavioral bot_score from 0–100 and a category from human through bot, based on mouse, scroll, click, keyboard, and timing patterns. Behavioral signals can catch bots that disguise their user-agent string.

Because the classification is stored on each event, the analytics dashboard can tell human sessions apart from automated ones. To get the most accurate scoring, enable Advanced Bot Detection in your SDK — see Bot Detection and Filtering.

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The Bot Analytics View

A dedicated Bot Analytics view breaks down the automated traffic hitting your site, so you can see what you'd otherwise be filtering blind:

• Bot traffic over time — automated vs. human volume across your selected date range
• By page — which pages attract the most bot activity
• By event — which tracked events are most affected

Use it to gauge how much of your raw traffic is automated, spot crawler spikes, and confirm that filtering is doing its job. Open the Bot Analytics view from the left navigation.

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Exclude Bots From Your Reports

The analytics filter bar has an Exclude bots toggle that keeps automated traffic out of every metric — session counts, bounce rate, sources, pages, and conversions all reflect humans only.

• On by default. Your dashboard shows human traffic out of the box. No configuration required.
• Toggle off to include bots when you want to see total raw traffic, then toggle back on.
• Persists with your view. The toggle state is saved in the dashboard URL and as part of any saved segment, so a shared link or recalled segment keeps the same setting.

Excluding bots filters traffic at query time, so your raw data is never discarded — flip the toggle off and the bot traffic reappears.

What gets excluded

With the toggle on, Web Analytics removes two kinds of non-human traffic from the metrics:

• Known bots and crawlers, identified by user-agent.
• Datacenter and cloud traffic, from IP ranges that belong to providers like AWS, Google Cloud, and Azure — where real visitors rarely originate but scrapers and automated tools often do.

Filtering before data is collected

The toggle controls what you see in the dashboard. To drop bots before they're stored or sent to destinations at all, set a source's Bot Control Mode to Block or Threshold — see Bot Control Modes. The two work together: source-level modes decide what enters your data, the toggle decides what shows in this dashboard.

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Common Use Cases

• Sanity-check a traffic spike. Before celebrating a jump in pageviews, open Bot Analytics to confirm it's human, not a crawler wave.
• Decide on a filtering policy. Start with Allow to measure how much bot traffic you get, then move a source to Threshold once you know your baseline.
• Protect downstream platforms. Keep bots out of ad and analytics destinations using Data Governance rules on bot_score, as described in Bot Detection and Filtering.

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Limitations

• Fully human-simulating bots that reproduce natural browsing across every measured dimension may score as human.
• Scoring is most accurate with the SDK signals enabled. Without Advanced Bot Detection, classification falls back to user-agent analysis only.
• No IP reputation data is used in behavioral scoring; it relies on user-agent and behavioral signals.

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FAQ

Does Web Analytics count bots as visitors?

No — not by default. The Exclude bots toggle is on out of the box, so known bots and datacenter traffic are kept out of your metrics. Toggle it off to include them, or open the Bot Analytics view to analyze automated traffic on its own.

How do I get more accurate bot detection?

Enable Advanced Bot Detection in your SDK init options (bot_detection: true). See Bot Detection and Filtering.

Is bot detection an extra charge?

No. Bot detection and filtering is free and included on all Ours Privacy accounts.

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Next Steps

• Bot Detection and Filtering: configure Bot Control Modes and Advanced Bot Detection
• Filtering & Exporting Data: segment the dashboard once your traffic is clean
• Metrics Glossary: how visitors and sessions are counted

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Need Help?

Reach out to support@oursprivacy.com if you have questions about bot traffic or filtering it from your reports.