VWO (Visual Website Optimizer)

Overview

The Ours Privacy VWO integration allows you to send supplemental track events to VWO's Data360 platform while maintaining strict privacy controls over PII and PHI. Events are routed through Ours Privacy servers, giving you the ability to redact, hash, or modify sensitive data before it reaches VWO.

Important: This destination sends supplemental server-side events to VWO. You must continue loading the VWO JavaScript snippet on your website for A/B testing, feature flags, and visitor identification to work.

Adding VWO as a Destination

To add a destination:

1. Navigate to the Destinations page in your Ours Privacy platform.
2. Click Add destination and select VWO as the destination type.

Configuration

You will need the following credentials from your VWO account:

Finding Your VWO Account ID

1. Log into your VWO account
2. Navigate to Settings to find your Account ID

How It Works

When an event is dispatched to VWO through Ours Privacy:

1. The event is mapped according to your configured field mappings
2. Privacy modifications (hashing, redaction, IP anonymization) are applied
3. The event is sent to VWO's server-side events API
4. VWO associates the event with the visitor using the VWO Visitor UUID (the _vwo_uuid cookie value)

VWO Visitor UUID

For server-side events to be correctly associated with visitors in VWO, you must pass the VWO Visitor UUID. This is the value of the _vwo_uuid cookie set by the VWO client-side snippet. It is not the _vwo_uuid_v2 cookie.

You can capture this value using the Ours Privacy Web SDK or Tag Manager and pass it as a visitor property.

Pre-registering Events in VWO

Events sent via this integration must be pre-defined in VWO's Data360 module. Unregistered events will be silently dropped by VWO.

To register events:

1. Go to Data360 > Events in your VWO dashboard
2. Create the events you plan to send
3. Define metrics using those events for your campaigns

For more details, see VWO's guide on tracking offline conversions.