Integrate Ours Privacy with Adobe Marketo Engage

Install the Ours Privacy Web SDK on Adobe Marketo Engage landing pages using a landing page template, so tracking applies to every page built from it.

Use this page to install the Ours Privacy Web SDK on Adobe Marketo Engage landing pages.

The important decision is where you put the snippet. Adding it to a landing page template applies it to every page built from that template. Adding it to a single page applies it only to that page, and it will not carry over to pages you create later.

Note: This page covers installing tracking on Marketo landing pages. To send events from Ours Privacy into Marketo, see the Marketo destination instead.

Steps to Integrate Ours Privacy with Marketo Engage

1. Copy your install snippet

Copy your install snippet from the Install Ours page.

2. Add the snippet to your landing page template

This is the recommended approach, because every landing page built from the template picks up tracking automatically.

In Marketo Engage, go to Design Studio.
Select Landing Pages > Templates, then open the template your pages use.
Select Edit Draft, then edit the template HTML.
Paste your snippet directly before the closing </head> tag.
Approve the template.

<!-- landing page template -->
<head>
  <!-- Ours Pixel Code -->
  <script>
    // your install code is here
  </script>
  <!-- End Ours Pixel Code -->
</head>

Important: Approving a template does not always republish every page already built from it. After approving, check a few existing landing pages to confirm the snippet is present in the page source, and approve those pages again if it is missing.

3. Add the snippet to a single page (alternative)

For a one-off free-form landing page, drag an HTML element onto the page and paste the snippet into it. Use this only for pages that are genuinely one-off, since the snippet will not propagate to any other page.

4. Approve and verify

Approve and view the live landing page, not the preview.
Open the browser console to check for script errors.
In your Ours Privacy account, check Recent Events to confirm page views are arriving.

Running Alongside Marketo's Own Tracking

Ours Privacy and Marketo's Munchkin tracking script can both run on the same page. They operate independently and do not conflict.

Track Custom Events

Call ours('track', ...) from an HTML element on the page, or from your template:

ours('track', 'Form Submitted', { form_name: 'demo_request' });

Next Steps

Web SDK reference: full list of tracking methods and options.
Cookie Consent installation: add the consent banner so it loads before other tracking scripts.

If you need further assistance, contact us at support@oursprivacy.com.

Adobe Marketo Engage