Consent Analytics

Track how your consent banner performs across your site: opt-in and opt-out rates, dismissals, trends over time, and the pages and hosts driving them.

Consent Analytics answers one question: how is your consent banner actually performing across your site? It tracks how many visitors see the banner, how many opt in, opt out, or dismiss it, how those rates move over time, and which pages and hosts drive them.

Open Consent Analytics in app

Overview

The Overview tab is a single-screen snapshot of consent activity for the selected period.

Summary: a one-sentence readout of the period: how many visitors saw the banner, the share who opted in and out, and where most opt-outs came from.
Headline rates: banner views, opt-in rate, opt-out rate, and dismiss rate, each with the underlying count.
Consent trend: opt-in rate against opt-out rate over the date range.
Outcome breakdown: how banner views decompose into opted in, opted out, dismissed, and no action.
Top opt-out pages: the pages driving the most opt-outs, ranked by rate.
By host: banner reach and the opt-in / opt-out mix for each hostname, so you can compare subdomains.
By category: opt-in and opt-out counts for each optional consent category.

A Top opt-out pages panel ranking eight page paths by opt-out rate, each with a bar and the underlying counts, a fertility services page highest at 26.58% from 388 of 1,460 views, down to the homepage at 15.28% from 486 of 3,180

Every rate is person-level: the share of visitors shown the banner who took that action.

Analytics

The Analytics tab plots banner impressions, opt-ins, opt-outs, and dismissals over time, by day or by hour. Switch between a chart and a table, narrow to a single page path, and turn on Compare to previous period to see the same metrics for the prior window alongside the current one. Use the page-header Export control to download the current filtered report as CSV data or a PDF report.

Page Analysis

The Page Analysis tab breaks performance down page by page, so you can see which URLs generate the most opt-outs and dismissals. Each row shows impressions, opt-outs, and dismissals, with links to drill into the visitors or the per-page analytics.

Filters

All three tabs share the same filters, and your selections carry across them:

Date range: defaults to the last 30 days.
Region: limit to one or more geographic regions.
State: narrow to specific US states.
City: narrow to specific US cities.
Host: limit to specific hostnames or subdomains seen in the period.

Active filters appear as removable chips above the content.

Common uses

Spotting pages or hosts where opt-out and dismiss rates run high.
Tracking how a banner change moves opt-in rate over time.
Comparing consent behavior across regions or subdomains.
Sharing a point-in-time read of banner performance with marketing or compliance.

Next steps

Web Scanners: see what loads in a visitor's browser and what your banner covers.
Data Sharing Report: see what data you forward to each destination and how consent governs it.
Subject Export: export consent evidence and activity for a single subject.

Questions about interpreting your numbers? Reach out to support@oursprivacy.com.