Ours Privacy Web Analytics provides HIPAA-compliant website analytics with real-time monitoring, traffic source attribution, page performance, geographic and device breakdowns, and CSV/PDF export.

Web Analytics

Ours Privacy Web Analytics gives you a complete view of your website traffic: visitors, sessions, pageviews, traffic sources, and audience breakdowns. All data stays on your first-party infrastructure, and no third-party cookies are required.

Why Ours Privacy Web Analytics

HIPAA-compliant by default. Analytics data flows through your first-party domain into your own infrastructure. No separate BAA or compliance add-on required.
No third-party cookies. Visitor tracking uses first-party cookies only, so analytics work without cookie consent banners in most jurisdictions.
Real-time and historical views. Switch between a live view of current activity and historical analysis across any date range.
Traffic source attribution. See where visitors come from: referrers, UTM parameters, and campaigns. First-touch attribution at the session level.
Export-ready. Download your data as CSV files (one per dimension) or export a full PDF snapshot of the dashboard.
Session-level and pageview-level insights. Understand both the full visitor journey (sessions, bounce rate, duration) and individual page performance (views, time on page, exit rate).

Dashboard Layout

The web analytics dashboard is a single page with a sticky toolbar at the top and five content sections below. The toolbar stays visible as you scroll and contains the date range picker, filter bar, realtime toggle, and export menu.

The five sections are:

Overview: headline metrics and time-series chart
Sources: where your traffic comes from
Pages: which pages visitors view, enter on, and exit from
Locations: visitor geography by country and region
Devices: device type, browser, and operating system breakdowns

Each section shows a summary with the top results. Click View Details on any section to open a full paginated view with sorting, search, and export.

Overview

The overview section shows six headline metrics with a time-series chart.

Metrics displayed:

Unique Visitors: distinct visitor count for the selected period
Total Visits: number of sessions (a new session starts after 30 minutes of inactivity)
Pageviews: total page view events, including repeat views
Views per Visit: average number of pages viewed per session
Bounce Rate: percentage of sessions where the visitor viewed only one page
Visit Duration: typical session length, measured as the median across all sessions

Click any metric to highlight it on the time-series chart. Use the interval toggle to switch between Day, Week, and Month granularity.

Previous period comparison. The dashboard compares each metric to the equivalent previous period. If you select the last 7 days, the comparison shows the 7 days before that. Percentage changes appear alongside each metric.

For detailed definitions and calculation methodology, see the Metrics Glossary.

Sources

The sources section shows where your traffic comes from. Use the dimension dropdown to switch between six views:

Dimension	What it shows
Referrer	The domain or URL that referred the visitor to your site
Source	The `utm_source` parameter (e.g., google, facebook, newsletter)
Medium	The `utm_medium` parameter (e.g., cpc, organic, email, social)
Campaign	The `utm_campaign` parameter, identifying the specific campaign name
Content	The `utm_content` parameter, used to differentiate ad creatives or links
Term	The `utm_term` parameter, the paid search keyword

Each row shows the source value, visitor count, bounce rate, and visit duration.

UTM values are captured when a session begins. If a visitor arrives via a campaign link, those UTM values apply to the entire session regardless of how many pages they view afterward.

Click View Details to open the full paginated table with sorting, search, and CSV export.

Pages

The pages section has three view modes, each answering a different question:

Top Pages

Shows the most-viewed pages on your site. Metrics include pageviews, unique visitors, bounce rate, time on page, exits, and exit rate. Use this to identify your highest-traffic content.

Entry Pages

Shows the pages where sessions begin, the first page a visitor sees. Metrics include entries, unique visitors, bounce rate, and visit duration. Use this to understand which pages attract new sessions and how effectively they engage visitors.

Exit Pages

Shows the pages where sessions end, the last page a visitor sees before leaving. Metrics include exits and exit rate (exits as a percentage of total pageviews for that page). Use this to identify pages where visitors drop off.

Switch between views using the dropdown at the top of the section. Click View Details for the full paginated table.

If session replay is enabled for your account, a play button appears next to pages with recent recordings. Click it to see individual session replays for that page.

Locations

The locations section shows where your visitors are. Switch between two dimensions:

Country: visitor count by country
Region: visitor count by state or region

Each row shows the location name, visitor count, and percentage of total traffic. Click View Details for the full list.

Devices

The devices section shows what technology your visitors use. Switch between three dimensions:

Device: desktop, mobile, or tablet
Browser: Chrome, Safari, Firefox, Edge, and others
OS: operating system (iOS, Windows, macOS, Android, Linux, etc.)

Each row shows the dimension value, visitor count, and percentage of total traffic. Use this data to prioritize testing and optimization for your most common visitor configurations.

Realtime Mode

Toggle Realtime in the toolbar to switch from historical analysis to a live view of current activity.

In realtime mode:

The dashboard shows data from the last 30 minutes only
A current visitors count displays how many visitors were active in the last 15 minutes
The time-series chart updates every few seconds
The dashboard hides session-dependent metrics (views per visit, bounce rate, visit duration) because sessions are still in progress
The date range picker and interval toggle are locked

Toggle realtime off to return to historical mode with your previous date range restored.

Date Range and Period Comparison

Use the date range picker in the toolbar to select your analysis window.

Preset ranges include common options like Today, Last 7 Days, Last 30 Days, Last 3 Months, and Last 12 Months.

Custom range lets you select any start and end date.

The dashboard compares your selected range to the equivalent previous period. For example, if you select April 1-7, the comparison period is March 25-31. Percentage changes appear next to each metric in the overview section.

Next Steps

Filtering & Exporting Data: narrow your view with filters and download your data
Metrics Glossary: detailed definitions and calculation methodology for every metric

Need Help?

Reach out to support@oursprivacy.com if you have questions about web analytics or need help interpreting your data.

Web Analytics Overview