X Ads V2 Conversion API

Send conversions from your configured events to X Ads. Choose the ad account and pixel, map the conversion identifiers, and publish when you are ready to start delivery.

Connect your X account

1. Open Destinations, select Add destination, and choose X Ads V2.
2. Select Connect, sign in with the X user who manages your ads, and approve the requested access. Your user needs Ad Manager or Ad Admin access to the ad account.
3. Select the ad account and enter its Pixel ID, found under Tools → Events in X Ads.

Ours Privacy refreshes your connection automatically. If it asks you to reconnect, select Reconnect and sign in with the X user who manages your ads.

Configure conversion events

1. Create the conversion events you want to track in X Ads Events Manager.
2. Configure the destination's event mappings. Set Conversion Event ID to the matching ID from X Ads.
3. Include at least one supported identifier: the X click ID (twclid), email, phone number, or IP address together with user agent.
4. If you send a value, map a whole dollar amount such as 225. Set the currency for that value.
5. Add this destination to the allowed events you intend to deliver and publish your changes.

Review the destination's dispatch results after publication to check delivery.

Replace an existing destination

If you already use X Ads, contact support@oursprivacy.com for help setting up X Ads V2. Review the ad account, pixel, event mappings, and allowed events before publishing the replacement. Disable the previous destination when you enable the replacement to avoid sending the same conversion twice.