# Audience Builder

> Create, preview, and export audiences based on visitor properties and event activity. Download formatted CSVs or sync an audience to an advertising platform daily.

Source: https://docs.oursprivacy.com/docs/audience-builder

The Ours Privacy Audience Builder lets you create, manage, and export audiences based on visitor properties and event activity. Define who matches, preview them, then download the audience as a CSV or sync it to an advertising platform daily. Every audience carries a separate destination-facing name, so what leaves Ours Privacy never describes who is in the list.

![The Audience Builder list in the full Ours Privacy dashboard showing nine fictional Ours Health audiences with their created dates and the Add Builder button](https://docs.oursprivacy.com/img/audience-builder/audience-builder-img-3.jpg)

Open an audience to review its sync and export history, including each night's delivered and skipped counts per destination, pending and completed exports, and the matched-row counts of formatted CSV exports.

![The Recent Syncs and Recent Exports cards for a fictional audience, showing completed nightly syncs to Google Customer Match and Facebook Custom Audiences with delivered and skipped counts, a pending Facebook Ads export, an all-fields CSV export of 2,482 rows, and a Google Ads export with 2,318 of 2,482 rows matched](https://docs.oursprivacy.com/img/audience-builder/audience-builder-img-4.jpg)

[View Audience documentation](https://docs.oursprivacy.com/docs/audiences)

## Use Cases

* **Exclusion lists** so acquisition campaigns stop paying for people who already converted
* **Retargeting** the visitors who showed intent and did not finish, using the [zero-count pattern](https://docs.oursprivacy.com/docs/audiences/event-conditions)
* **Lookalike seeds** built on your best customers rather than your biggest list
* **Suppression lists** for anybody who should be left out of everything, kept current by a daily sync
* **CRM and warehouse loads** through an all-fields CSV export with raw visitor values

## Where to Start

* **[Building an audience](https://docs.oursprivacy.com/docs/audiences/building-an-audience)** for the walkthrough from empty audience to activated one
* **[Visitor conditions](https://docs.oursprivacy.com/docs/audiences/visitor-conditions)** and **[Event conditions](https://docs.oursprivacy.com/docs/audiences/event-conditions)** for every filter and operator
* **[Export names](https://docs.oursprivacy.com/docs/audiences/export-names)** for the two-name model and why the external one should mean nothing
* **[Compliance for audiences](https://docs.oursprivacy.com/docs/audiences/compliance)** for what to settle before an audience reaches a platform
* **[Recipes](https://docs.oursprivacy.com/docs/audiences/recipes)** for worked configurations: exclusions, abandoned funnels, and lookalike seeds